Mumbai: Tata Motors Passenger Vehicles has once again proved that innovation isn’t just under the hood—it’s also in the backseat. The company today announced the Curvv with all-new Executive Features, a suite of enhancements that turn every rear passenger into a CEO on wheels.
With smart engineering tweaks, Tata has unlocked even more interior space across all Curvv variants—both ICE and EV—making the cabin feel like an airborne business lounge with wheels. The highlight? India’s first R-Comfort Seats with Passive Ventilation—because why should only the driver have all the fun airflow? Add Serenity Screen Rear Sunshades, EasySip Cup Docks on the armrest, and a White Carbon Fibre dashboard that looks straight out of an Italian concept studio, and you’ve got yourself a ride that redefines “executive travel.”
The interiors, draped in Lalitpur Grey and Benecke-Kaliko leatherette, are not just plush—they’re practically whispering “Namaste, Luxury.” Meanwhile, the Curvv.ev takes comfort even further with a PureComfort Rear Co-Passenger Footrest and ErgoWing Headrest—ideal for power naps between power meetings.
Starting at ₹14.55 lakh for the ICE variants and ₹18.49 lakh for the EVs, the Curvv’s new avatars—Accomplished and Empowered—promise an indulgent mix of brains, brawn, and backseat bliss.
Underneath the suave looks lies serious engineering: Tata’s advanced ATLAS platform for ICE and acti.ev architecture for the EV, both ensuring efficiency and stability worthy of the brand’s reputation. Whether it’s the Hyperion gasoline direct injection, 1.2L Revotron petrol, or 1.5L KryoJet diesel, or the all-electric torque machine, the Curvv covers every driver type—from the old-school enthusiast to the eco-conscious millennial.
Add to that a 12.3-inch Harman Cinematic touchscreen, JBL 9-speaker system, gesture-controlled powered tailgate, mood lighting, and even a voice-activated panoramic sunroof, and you’re not just driving—you’re conducting a symphony.
And of course, no Tata car leaves home without a 5-star Bharat NCAP rating and Level 2 ADAS, ensuring your drive remains as safe as it is stylish.
