Middle East – General Motors is marking a monumental milestone this year as it celebrates 25 years of the GMC Denali brand, which has become synonymous with luxury, power, and cutting-edge technology. The journey began with the debut of the GMC Yukon Denali, and over the years, the brand has expanded into a full lineup of premium trucks and SUVs, catering to a wide range of drivers in the Middle East.
Denali’s legacy continues to grow, with standout models like the GMC Yukon, Terrain, Acadia, and Sierra, each offering an exceptional driving experience. The introduction of the Denali Ultimate trim in 2022, exclusive to the Sierra, set a new standard for luxury and craftsmanship within the automotive industry. In 2024, Denali continued to play a significant role in GMC’s retail success in the region, with the Yukon Denali leading the charge.
As GMC looks toward the future, the 2025 Yukon Denali is set to debut in the Middle East, heralding the next chapter of Denali’s legacy. But Denali’s reach goes far beyond the Middle East. The brand is also a hit in markets such as the U.S., Canada, Korea, and Mexico, with plans to expand further in 2025 to countries like China, Australia, and New Zealand.
Denali, named after the tallest peak in North America, has become a symbol of automotive excellence. The recent delivery of the 2 millionth Denali vehicle, a 2024 Onyx Black Sierra 2500 Crew Cab Denali, marked a key milestone in the brand’s evolution.
“We’re not just celebrating 25 years of Denali; we’re looking ahead to a future filled with innovation and excellence,” said Furrukh Jawaid, Chief Marketing Officer at General Motors Middle East. “Denali remains at the forefront of luxury, performance, and capability, and we’re committed to enhancing its legacy as we continue to meet the needs of our customers in the Middle East and beyond.”
