Mumbai: Mahindra & Mahindra Ltd., one of India’s premier SUV manufacturers, has achieved a new safety milestone with its Thar Roxx, XUV 3XO, and XUV400 models each earning a prestigious 5-star rating in the Bharat New Car Assessment Programme (Bharat-NCAP). This accomplishment further cements Mahindra’s reputation for prioritizing occupant safety without compromising on performance or innovation.
The Thar Roxx stands out as the first body-on-frame SUV to achieve this top-tier rating, scoring a record-breaking 31.09/32 for adult occupant protection (AOP) and 45/49 for child occupant protection (COP). These impressive numbers make the Thar Roxx the highest-rated internal combustion engine (ICE) vehicle in Bharat-NCAP history, setting a new standard for rugged, family-friendly SUVs in India.
The XUV 3XO, Mahindra’s latest compact SUV, scored an impressive 29.36/32 in AOP and 43/49 in COP, showcasing Mahindra’s commitment to designing safe family-oriented vehicles. Meanwhile, the XUV400, Mahindra’s electric SUV, achieved 30.377/32 for AOP and 43/49 for COP, placing it among the safest EVs on Indian roads today.
“Safety has always been integral to Mahindra’s product development philosophy,” said R Velusamy, President of Automotive Technology and Product Development at Mahindra & Mahindra Ltd. “The 5-star ratings for the Thar Roxx, XUV 3XO, and XUV400 highlight our dedication to producing world-class SUVs that deliver unparalleled safety and performance. As we continue to innovate, Mahindra remains at the forefront of setting new benchmarks for safety across all SUV segments.”
Advanced Safety Features Across Models
Thar Roxx: A pioneer in body-on-frame SUV safety, the Thar Roxx includes a suite of features designed for optimal protection, such as six airbags, 3-point seatbelts, and Electronic Stability Control (ESC) on all variants. The SUV also incorporates Level 2 ADAS features, including Automatic Emergency Braking (AEB), Lane Departure Warning, and a 360-degree surround view system for added driver awareness on challenging terrains.
XUV 3XO: Built from high-strength steel, the XUV 3XO integrates 35 standard safety elements, including six airbags, a 360-degree surround view system, and Level 2 ADAS with Lane Keep Assist and ESC, distinguishing it as a leader in compact SUV safety.
XUV400: Mahindra’s first electric SUV, the XUV400 combines essential safety features like six airbags, ISOFIX child seat anchors, and all-around disc brakes. A reverse camera with adaptive guidelines further supports driver control, establishing the XUV400 as a safe choice among electric SUVs on Indian roads.
With these 5-star ratings, Mahindra strengthens its lineup of highly-rated vehicles, including the XUV700 and Scorpio-N, all built with a focus on occupant protection and safety leadership in the Indian market.
