Rolls-Royce Motor Cars Abu Dhabi has officially opened the doors to its opulent new showroom in Abu Dhabi, inviting clients into a space designed to bring luxury, creativity, and personalization to the forefront. Located in the heart of the UAE’s capital, this state-of-the-art facility provides a fully immersive experience, capturing the iconic marque’s commitment to elegance and individualism.
This new showroom showcases Rolls-Royce’s latest visual identity, combining modern luxury with a sleek and sophisticated aesthetic aimed at a younger generation of discerning clients. The design embodies Rolls-Royce’s spirit, integrating advanced digital technology and lighting installations within a space that exudes warmth and refinement. The showroom’s layout includes several standout features, including the Bespoke Commissioning Atelier—a unique space dedicated to personalizing every detail of a client’s car. Here, customers are invited to select from an array of fabrics, wood veneers, leather hues, and even embroidery threads to create vehicles that reflect their unique tastes and lifestyles. Complementing the Atelier is the Cabinet of Curiosities, a curated lounge that encourages reflection and inspiration, offering a sophisticated space to relax and explore possibilities.
General Manager Tarek Moataz remarked, “The unveiling of our new showroom is a testament to our commitment to providing an unparalleled luxury experience. It embodies the spirit of Rolls-Royce, offering a sophisticated environment where our clients can transform their dreams into reality.”
Adding to the excitement of the opening, Rolls-Royce Abu Dhabi also introduced the highly anticipated Ghost Series II to the region. This masterpiece features a striking illuminated Pantheon grille, refined headlamp graphics, and the brand’s signature ‘Magic Carpet Ride’ experience, powered by a 6.75-litre V12 engine. The Ghost Series II epitomizes understated elegance and refined performance, setting the showroom as the premier luxury destination in Abu Dhabi.
This new showroom is more than just a retail space; it is a house of luxury where clients can immerse themselves in the artistry and innovation that define Rolls-Royce. From the cutting-edge digital integration to the personalized Atelier experience, Rolls-Royce Abu Dhabi’s latest offering is set to redefine luxury in the Middle East, appealing to a new generation of self-made patrons and establishing a remarkable presence in the UAE.
