Gurugram – In an industry-first move, JSW MG Motor India has partnered with Google Cloud India to launch two advanced AI-powered chatbots, Avira and Vir, to transform customer engagement. Built on Google Cloud’s PaLM 2 large language model and developed in collaboration with AI app specialist Riafy, these chatbots aim to redefine customer interaction across multiple platforms, including MG’s website, WhatsApp, EVPEDIA, and EVPEDIA’s WhatsApp service.
Designed to create seamless, personalized experiences, these chatbots are more than digital assistants; they serve as “digital employees” to foster operational efficiency and build customer loyalty. Avira and Vir leverage customer data to customize responses, offering real-time assistance tailored to user needs. With multilingual capabilities, they adapt dynamically to each conversation, learning from interactions to deliver more intuitive and effective responses over time.
“This collaboration with Google Cloud brings a new dimension to how we engage with our customers,” said Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India. “With Avira and Vir, we are committed to pushing boundaries in customer service and satisfaction.”
Avira: Enhancing the Car Buying Experience
Avira is dedicated to prospective car buyers, offering real-time support and in-depth information on MG’s range of vehicles. Accessible through the MG website and WhatsApp, Avira provides an interactive experience that makes the buying journey engaging and informative. Its generative AI capabilities ensure that each interaction feels natural and human-like, facilitating a smooth, personalized shopping experience.
Vir: The EV Expert on Demand
Vir, MG’s EV-focused assistant, is available via EVPEDIA platforms and aims to equip users with detailed insights into the electric vehicle (EV) sector. As a comprehensive resource, Vir not only answers questions but educates consumers on the latest in EV technology, empowering them to make informed decisions.
As smartphone and AI-driven experiences reshape consumer expectations, JSW MG Motor India continues to stand out with tech-forward initiatives such as MG Xpert, MG Epay, and MGVerse. By integrating AI in customer service, JSW MG Motor India underscores its commitment to innovation, ensuring customer engagement remains as dynamic and forward-thinking as the vehicles it offers.
