Gurugram: Hyundai Motor India Foundation (HMIF), the Corporate Social Responsibility (CSR) wing of Hyundai Motor India Limited (HMIL), has officially kicked off the fourth edition of its celebrated ‘Art for Hope’ initiative. This flagship CSR program seeks to elevate emerging and underrepresented artists across India by offering financial support, expert mentorship, and a national platform to exhibit their work. Applications for this season are open until October 18, 2024, with artists encouraged to register via hyundaiartforhope.com.
Art for Hope has become a vital initiative for India’s artistic community. Now in its fourth season, the program will provide grants totaling INR 60 lakhs to 50 selected artists and art collectives, including individuals with disabilities. Through mentorship and resource sharing, Hyundai aims to create a sustainable ecosystem for creative expression that transcends conventional boundaries.
Puneet Anand, Vertical Head of Corporate Communication & Social at Hyundai Motor India Limited, shared, “Art is a powerful catalyst for societal change. At Hyundai, we are committed to nurturing the Seeds of Good in Bharat. The Art for Hope initiative continues to foster inclusivity and innovation by supporting artists from diverse backgrounds, empowering them to showcase their work on a grand platform. This initiative reflects our belief in art’s potential to inspire positive change.”
Inclusive and Diverse Art Platform
Art for Hope offers opportunities for a wide range of art forms, including painting, sculpture, digital art, music, and traditional crafts. By addressing social issues such as climate change and human rights, this season’s participants will use their art to spark dialogue and encourage community resilience. The program also places a special focus on artists from marginalized communities, women, youth, and those based in rural areas.
Key Features of Season 4:
- Application Deadline: October 18, 2024
- Implementation Period: November – December 2024
- Grant Showcase: Early 2025
The financial support includes 40 individual grants of INR 1 lakh each and 10 institutional grants of INR 2 lakh each. These grants will help artists develop their projects while receiving guidance from seasoned professionals in the art industry.
Categories for Participation:
- Visual Art: Traditional mediums such as painting, sculpture, and mixed media.
- Digital Art: Photography, filmmaking, and multimedia projects.
- Performing Arts: Music and movement-based performances.
- Traditional Art & Culture: Indian folk arts, crafts, and cultural research projects.
- Functional Innovative Art & Craft: Sustainable and eco-friendly product innovations.
Since its inception, the Art for Hope initiative has awarded over INR 1.05 crore to 100+ artists, showcasing a vast array of perspectives and creative expressions that resonate with India’s rich cultural diversity. Hyundai Motor India Foundation invites all artists to apply and become part of this transformative journey that combines art with social change. For more details, visit hyundaiartforhope.com.
