Mumbai, August 07, 2024: In a landmark move, Tata Motors has introduced India’s first SUV Coupe, the Curvv.ev, marking a significant leap in the mid-size SUV segment. Launched at an enticing starting price of ₹17.49 lakh, the Curvv.ev sets a new standard with its extensive battery range and innovative design.
Key Highlights:
- Premium Design & Technology: The Curvv.ev combines a sleek, coupe-inspired design with cutting-edge technology, offering a sophisticated look and feel.
- Attractive Pricing: The Curvv.ev 45kWh model starts at ₹17.49 lakh, while the 55kWh variant is priced at ₹19.25 lakh.
- Long Range & Fast Charging: The 55kWh model boasts a certified range of 585 km, with the 45kWh variant offering 502 km. Fast charging capabilities provide up to 150 km range in just 15 minutes.
- Multiple Powertrain Options: Available in electric, petrol, and diesel variants, including the newly developed Hyperion Gasoline Direct Injection engine.
- Advanced Architecture: Built on the advanced Pure EV architecture, acti.ev, and the ATLAS architecture for ICE models, ensuring superior performance and flexibility.
- Spacious & Feature-Rich: Best-in-class boot space of 500 liters, luxurious interiors, and a host of high-tech features.
Revolutionary Design
The Curvv.ev merges the ruggedness of an SUV with the elegance of a coupe. Its standout design includes flush door handles, R18 alloy wheels with aero inserts, and smart digital lighting. The vehicle is available in vibrant colors such as Virtual Sunrise, Pure Grey, and Flame Red.
Superior Comfort and Performance
Inside, the Curvv.ev offers unparalleled comfort with ventilated seats, a panoramic sunroof, and multi-mood ambient lighting. Performance-wise, it accelerates from 0-100 km/h in 8.6 seconds, powered by a 123 kW motor delivering 167 PS. The advanced acti.ev architecture and multi-mode regenerative braking enhance driving efficiency and range.
Innovative Technology
Equipped with the Snapdragon Digital Chassis Platform, the Curvv.ev features a 31.24 cm touchscreen by Harman, a 26.03 cm digital cockpit, JBL sound system, and advanced OTA capabilities. The new iRA.ev app integrates over 9000 charging points, ensuring seamless long-distance travel.
Enhanced Safety
The Curvv.ev prioritizes safety with Level II Advanced Driver Assistance Systems, six airbags, all-wheel disc brakes, and a comprehensive warranty. Features like front parking sensors, hill descent control, and an acoustic vehicle alert system ensure maximum protection.
The ICE Variant: Tata Curvv
The ICE version of the Curvv, based on the ATLAS architecture, offers multiple powertrains including the Hyperion Gasoline Direct Injection engine and the 1.5 L Kryojet diesel engine. This variant is designed to deliver top-tier performance, comfort, and technology, making it a formidable player in the mid-SUV segment.
With this groundbreaking launch, Tata Motors not only sets a new benchmark in the mid-SUV market but also redefines the perception of electric vehicles in India. The Curvv.ev, with its blend of luxury, performance, and affordability, promises to be a game-changer in the automotive industry.
