Hyundai Motor India Limited Unveils Exclusive IONIQ 5 Design by Falguni Shane Peacock at 17th India Couture Week
Gurugram, 11 July 2024: In an extraordinary blend of automotive excellence and high fashion, Hyundai Motor India Limited (HMIL) has partnered with renowned designers Falguni Shane Peacock for the 17th edition of India Couture Week 2024. The event, set to be held at Taj Palace Hotel and Ashoka Hotel in New Delhi from July 24-31, will feature a specially wrapped Hyundai Ioniq 5, showcasing a unique design inspired by Falguni Shane Peacock’s signature aesthetic.
The collaboration marks Hyundai’s continued association with the Fashion Design Council of India (FDCI) for the second consecutive year, aiming to fuse cutting-edge technology with artistic innovation. This partnership highlights Hyundai’s commitment to supporting diverse cultural heritage and promoting innovative experiences for its customers in India.
Tarun Garg, COO of Hyundai Motor India Limited, expressed his excitement about the ongoing collaboration with FDCI. “Aligned with Hyundai Motor Company’s vision of ‘Progress for Humanity,’ we are thrilled to partner with Falguni Shane Peacock for the 17th edition of India Couture Week. Their expertise in creating timeless designs over the past 20 years perfectly complements our commitment to artisanal craftsmanship and cultural heritage. We look forward to unveiling the specially wrapped Ioniq 5 and anticipate a successful and memorable show.”
Falguni Shane Peacock shared their enthusiasm for the event, stating, “It is a tremendous honor to present our collection at Hyundai India Couture Week 2024. Our designs this year draw inspiration from the opulent heritage and grandeur of India’s past, celebrating the essence of its cultural legacy. We have incorporated luxurious silks and silk threads, collaborating with Swadesh to preserve the rich heritage of Indian handcrafted art. Our collection merges traditional elements with a modern twist, embodying our brand’s unique style.”
Sunil Sethi, Chairman of FDCI, added, “We are delighted to partner with Hyundai Motor India Limited for another year of India Couture Week. This collaboration has been a thrilling journey of creativity and innovation. With Falguni Shane Peacock as our finale designers, this year’s event promises to be even grander. The Hyundai India Couture Week 2024 at the Taj Palace will be a spectacular showcase of artistry and innovation.”
The prestigious event will feature exclusive collections from 14 esteemed Indian couturiers, including Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani. The star-studded finale will showcase the specially wrapped Hyundai Ioniq 5, blending innovation with tradition and celebrating the enchanting realm of artisanal finesse.
The 17th edition of India Couture Week is poised to captivate audiences with its fusion of luxury, craftsmanship, and groundbreaking design, taking place from July 24-31, 2024, at the Taj Palace Hotel and Ashoka Hotel in New Delhi.
