Showcasing Hyundai’s Comprehensive Lineup with #IndiaDrivesHyundai
Gurugram, June 21, 2024: Hyundai Motor India Ltd. (HMIL) has introduced its latest brand campaign, ‘I Choose Hyundai’. This multi-faceted campaign emphasizes the extensive and diverse range of Hyundai vehicles available to Indian customers, encapsulated by the hashtag #IndiaDrivesHyundai. By focusing on customer needs and comfort, Hyundai aims to ensure a seamless ownership experience and peace of mind.
The ‘I Choose Hyundai’ campaign spotlights the reasons behind India’s preference for Hyundai vehicles, highlighting the variety of models, transmissions, features, and fuel options available. To connect deeply with a wide audience, the TVC is available in six regional languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, ensuring a broad and impactful reach. The campaign film showcases an array of Hyundai vehicles driven by a diverse customer base, each choosing Hyundai for its mobility ease, comprehensive service network, advanced technology, comfort, convenience, and safety.
Tarun Garg, COO of Hyundai Motor India Limited, stated: “Our latest campaign, ‘I Choose Hyundai’, epitomizes HMIL’s steadfast commitment to innovative, customer-centric marketing initiatives. By showcasing our entire product line, this campaign aims to foster a deeper connection with our target audience, enhancing brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for diverse customers, making every drive enjoyable. It emphasizes that Hyundai products provide not just quality and reliability, but also the peace of mind associated with driving a trusted brand. Through this campaign, we aim to reinforce our bond with existing customers and forge new connections with a broader audience, enriching their ownership journey.”
These campaign films, featuring the unique propositions of each Hyundai product, display the vehicles’ capabilities and the emotional connection customers have with Hyundai. The TVC depicts various age groups and scenarios, illustrating that whether it’s a hatchback, sedan, EV, or SUV, there is a Hyundai for everyone, regardless of the number of passengers or the type of adventure. The new campaign will be promoted across multiple platforms, including TV, digital, and social media such as YouTube, Facebook, and Instagram.
HMIL’s customer-centric approach is evident in its commitment to providing an excellent ownership experience and support at every interaction level.
Key Aspects of the Campaign:
- Safety: Prioritizing ‘Safety-for-all’, HMIL offers 6 airbags, seatbelt reminders, and 3-point seatbelts as standard across all variants. Seven Hyundai models (Ioniq 5, Tucson, Creta, Creta N Line, Verna, Venue N Line, and Venue) come with ADAS features.
- Advanced Technology: Hyundai’s vehicles are equipped with various tech-enabled features such as the connected car platform Bluelink, offering remote operations, live tracking, vehicle status, trip history, real-time traffic, and hands-free calling assistance.
- Diverse Choices: HMIL provides a wide range of SUVs (Exter, Venue, Venue N Line, Creta, Creta N Line, Alcazar, Tucson, and Ioniq 5), multiple transmission options (MT, AMT, AT, IVT, and DCT), and several engine fuel options (Petrol, Diesel, CNG, and Electric).
- Peace of Mind: With over 1372 sales points and 1557 service touch points as of May 31, 2024, HMIL is dedicated to customer satisfaction and delivering value to Hyundai owners.
- Future Ready: Hyundai’s digital ecosystem, including Hyundai Click to Buy, offers customers a hassle-free end-to-end online buying experience, with additional benefits available through the MyHyundai App.
Hyundai Motor India Product Range:
- Hatchbacks: Hyundai Grand i10 Nios and Hyundai i20 combine practicality with advanced technology and exuberant design.
- Sedans: Hyundai Verna and Hyundai Aura blend modern aesthetics with contemporary craftsmanship, making long journeys comfortable.
- SUVs: Hyundai Creta, Exter, Venue, Tucson, and Alcazar represent leisure and outdoor travel, embodying the modern Hyundai SUV lifestyle.
- N Line: Hyundai i20 N Line, Venue N Line, and Creta N Line cater to thrill-seekers, promising an exciting journey with every drive.
- EV: Hyundai Ioniq 5 sets new benchmarks in electric mobility, combining intelligent technology with innovative sustainability.
