New Delhi: Sonalika Tractors has secured recognition from World Records India after using two of its Gold Series tractors to carve a massive inscription of the Hindi word ‘दम’ (Dum), meaning strength, into an agricultural field in Sikandrabad, Bulandshahr, Uttar Pradesh. Measuring 125 feet in height and 272 feet in width, the inscription covers approximately 34,000 square feet, turning a routine agricultural operation into a record-setting demonstration.
The achievement was recognised by World Records India as the largest inscription of the Hindi word ‘दम’ created on land. The exercise formed part of Sonalika’s ‘Jeetne Ka Dum’ campaign, which draws on the themes of determination, resilience and the strength associated with India’s farming community.
Unlike a conventional tractor demonstration, where performance is typically measured through cultivation speed, pulling power or fuel efficiency, this exercise had a rather unusual objective: making a statement large enough to be seen across an entire field.
Two Sonalika Gold Series Tractors Used for the Record
The large-scale inscription was created using two tractors from the company’s Gold Series portfolio: the Sonalika Gold DI 745 III and Sonalika Gold DI 55 III. Both tractors were equipped with 10-foot rotavators, allowing them to work the soil into the carefully planned lettering.
The operation demonstrated the tractors’ ability to undertake coordinated fieldwork while creating an inscription of considerable dimensions.
According to Sonalika, the Gold Series is manufactured at its integrated tractor production facility in Hoshiarpur, Punjab, which uses robotics and automation in its manufacturing processes. The company describes the facility as the world’s largest integrated tractor manufacturing plant.
The Gold Series features a three-cylinder, 3,532cc E3.5 engine, which Sonalika claims is the largest in its class. Other highlighted specifications include multi-speed driveline configurations of 16 forward and four reverse gears (16F+4R), or 12 forward and three reverse gears (12F+3R), along with Jet Line hand throttle technology.
These mechanical features are intended to support a range of agricultural operations, with the company positioning the Gold Series around power, productivity and ease of operation.
Raman Mittal Highlights Farmers’ Determination
Commenting on the achievement, Raman Mittal, Joint Managing Director, International Tractors Limited, said, “‘दम’ carries the empowering spirit of every farmer who begins each season with courage to pursue what once seemed unimaginable. For 30 glorious years, this spirit has driven us every day to think beyond the ordinary and keep surpassing ourselves.”
Mittal described the achievement as a reflection of the company’s long-standing association with Indian agriculture, highlighting the significance of creating the inscription on farmland rather than at a conventional promotional venue.
He also linked the initiative to Sonalika’s manufacturing operations in Hoshiarpur and its broader emphasis on developing agricultural machinery inspired by the needs and aspirations of farmers.
A Field Demonstration With a Larger Message
The record-setting exercise comes as Sonalika marks three decades of its journey in agricultural machinery manufacturing. The company, which identifies itself as India’s leading tractor export brand, has used the initiative to reinforce its ‘Khud Se Jeetne Ka Dum’ philosophy, centred on surpassing previous achievements.
Beyond its promotional significance, the inscription provided an unconventional demonstration of how agricultural machinery can be used for precise, large-scale field operations. Creating lettering across 34,000 square feet required coordinated tractor movements and controlled soil preparation, rather than the straightforward cultivation patterns normally associated with rotavators.
The achievement also illustrates how agricultural equipment manufacturers are increasingly seeking distinctive ways to communicate their engineering capabilities and connect with farming communities.
For Sonalika, the record combines a product demonstration with a message about perseverance and agricultural ambition. While the giant inscription may eventually disappear beneath the next round of cultivation, its recognition by World Records India gives the company a lasting milestone—and turns a patch of farmland in Bulandshahr into an unlikely entry in the record books.
