Kochi: Tata Motors Passenger Vehicles (TMPV) has announced its Onam 2026 offers for Kerala, providing benefits of up to ₹2.25 lakh across select cars, SUVs and electric vehicles, along with priority deliveries, special financing schemes and a selection of limited-edition models.
The festive offers will remain available throughout August 2026 and include the Sierra Jubilee Edition, Nexon Camo Limited Edition and Punch HBX Pack. Customers making bookings during the period will also be eligible for priority deliveries as Tata Motors looks to capitalise on traditionally strong vehicle demand around Onam.
Financing programmes offered during the campaign include low-EMI options, special interest rates, longer repayment tenures and flexible payment plans. Tata Motors will also set up festive pop-up stores at key locations across Kerala to bring its passenger vehicle portfolio closer to prospective buyers.
The company said Kerala remains an important market for its passenger vehicle and electric mobility operations. TMPV claims to be the state’s fastest-growing passenger vehicle brand as well as the No. 1 EV brand in both India and Kerala.
Its Kerala after-sales network currently comprises 85 service centres, which the company says translates to roughly one facility every 15 km.
The campaign, titled “Celebrate How Far You’ve Come,” focuses on vehicle purchases as personal milestones, ranging from buying a family’s first car to upgrading to an SUV or making the transition to electric mobility. It is a sentiment that fits the festive season neatly — although, for many buyers, deciding between petrol, diesel, CNG and electric may still require rather more discussion than choosing the Onam sadya menu.
Launching the festive offer and speaking about Kerala’s role in the company’s growth, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our ‘Celebrate How Far You’ve Come’ campaign, we are celebrating the aspirations, achievements and milestones that make every customer’s journey and success unique. Kerala has always been a deeply important market for TMPV, and we are delighted to mark this festive season with special editions, attractive offers and seamless ownership solutions across our safest and most diverse range of cars and SUVs. We look forward to celebrating with our customers their next milestone and creating many more joyful memories.”
Sierra Jubilee Edition Joins Festive Line-Up
Among the new introductions is the Sierra Jubilee Edition, a limited-period special edition available with the Smart+, Pure and Adventure variants.
The package carries a bundled premium of ₹50,000 on the Smart+ variant and ₹40,000 on the Pure and Adventure versions. Styling changes include roof rails, grille enhancements and additional exterior cladding.
The Adventure variant also receives the Sierra ROQ package, which adds branded cladding, skid plates, a hood scoop and body decals.
Nexon Camo Edition Starts at ₹9.99 Lakh
Tata Motors has also introduced the Nexon Camo Limited Edition, marking a decade of the Nexon nameplate and what the company says is a customer base of more than 11 lakh units.
Prices start at ₹9.99 lakh, with the special edition receiving Camo-themed styling, dedicated badging, bespoke seat detailing and exterior colours including Munnar Mist and Coorg Cloud.
Equipment includes Tata Motors’ Ultra View Twin HD Digital Cockpit, ADAS, a 360-degree Surround View System and JBL-branded audio.
The Nexon Camo will be offered with petrol, diesel and turbocharged CNG powertrain options.
Punch HBX Pack Adds Rugged Styling
The Tata Punch and Punch.ev currently start at approximately ₹6 lakh and ₹10 lakh ex-showroom, respectively.
Both models offer equipment including LED lighting, touchscreen infotainment with wireless Android Auto and Apple CarPlay, connected-car technology, cruise control, automatic climate control and optional sunroofs.
Safety equipment includes six airbags as standard, electronic stability programme, hill-hold control and a 360-degree camera with blind-view monitoring. The models also carry a five-star Bharat NCAP rating.
The Punch.ev offers a certified driving range of up to 468 km, along with fast-charging capability and a lifetime high-voltage battery warranty, subject to the company’s applicable terms.
For customers wanting a more rugged appearance, Tata Motors is offering the Punch HBX Pack at ₹29,999.
The accessory package includes Armour Guard skid plates, additional body cladding, roof-rail inserts, a rear spoiler and Trailmark tail-lamp cladding. It will be fitted through authorised Tata Motors dealerships and carries an accessory warranty of up to two years.
Sierra.ev Offers Up to 665 km Certified Range
TATA.ev’s recently launched Sierra.ev starts at ₹18.79 lakh ex-showroom and is based on the company’s acti.ev+ electric vehicle architecture.
It offers a certified range of up to 665 km and supports fast charging.
Inside, the electric SUV features Tata’s Horizon View triple-screen infotainment setup, Panoramax sunroof, 12-speaker JBL audio system with Dolby Atmos, powered and ventilated seats and more than 70 connected-car features.
Safety and driver-assistance equipment includes a 540-degree surround-view system, Level 2+ ADAS and Auto Park Assist. Tata Motors also offers a lifetime high-voltage battery warranty, subject to applicable conditions.
Tiago and Tiago.ev Remain Entry Points
The latest-generation Tiago and Tiago.ev are positioned towards the more affordable end of Tata Motors’ passenger vehicle range, starting at approximately ₹4.69 lakh and ₹9.99 lakh ex-showroom, respectively.
The Tiago range is available with petrol, iCNG and electric powertrain options and includes features such as Lux Beam LED headlamps, touchscreen infotainment with wireless Android Auto and Apple CarPlay, a wireless charger, connected-car technology, automatic climate control and cruise control.
Standard safety equipment includes six airbags, ESP with traction control and hill-hold control, while higher equipment levels also feature a 360-degree Surround View System HD camera with Blind View Monitor.
The Tiago.ev offers fast charging and a certified MIDC range of up to 285 km. Tata Motors also offers a lifetime high-voltage battery warranty on its 24 kWh battery pack, subject to the company’s terms and conditions.
With discounts, limited editions and financing schemes spread across conventional and electric models, Tata Motors’ Onam campaign reflects how seriously manufacturers treat Kerala’s festive-season car market. The broader battle, however, extends beyond short-term discounts: brands are increasingly using regional festivals to introduce new variants, accelerate EV adoption and secure customers at the precise moment many families are considering their next major purchase.
Model-wise Festive Benefits
| ICE Model | Benefits Up To | EV Model | Benefits Up To | |
| Altroz | ₹54,500 | Nexon.ev | ₹60,000 | |
| Nexon | ₹72,500 | Curvv.ev | ₹55,000 | |
| Curvv | ₹77,500 | Harrier.ev | ₹2,25,000 including Loyalty benefit of ₹1,00,000 and Free Insurance | |
| Sierra | Loyalty benefit of ₹30,000 | |||
| Harrier | ₹47,000 | |||
| Safari | ₹47,000 |
