Chhatrapati Sambhajinagar: Volkswagen India has expanded its retail presence in Maharashtra with the inauguration of a new dealership in Chhatrapati Sambhajinagar, taking its network in the state to 17 sales locations and 16 service outlets.
The new dealership includes a standalone sales facility supported by a dedicated spares and service centre located nearby. Managed by Ruturaj Deshmukh, the outlet employs a team of 40 professionals across its sales and after-sales operations.
The showroom can display four vehicles and will feature models including the new Taigun, Tayron R-Line, the newly launched Tayron Life and the Virtus sedan.
Volkswagen said the Virtus currently accounts for nearly 65% of its overall sales in Chhatrapati Sambhajinagar, making it the company’s highest-selling model in the market. The figure suggests that sedans continue to find buyers in the city, even as SUVs occupy an increasingly large share of dealership floors.
The company also conducted a single-day delivery event for 10 vehicles during the dealership’s inauguration. With these deliveries, Volkswagen handed over its 3,643rd vehicle in the Chhatrapati Sambhajinagar market.
As part of the opening initiative, the first 50 customers at the dealership will receive a complimentary one-year Service Value Package.
The expansion is intended to improve customer access to Volkswagen’s locally available and globally developed vehicles, including models with five-star Global NCAP safety ratings. The dealership will also offer the Tayron range, including the Tayron R-Line and five-seater Tayron Life.
Chhatrapati Sambhajinagar is particularly significant for the carmaker because it serves as the manufacturing base for the Tayron R-Line and Tayron Life.
Commenting on the inauguration, Nitin Kohli, Brand Director, Volkswagen India, said, “Maharashtra continues to be a strategically important market for Volkswagen India, and Chhatrapati Sambhajinagar holds special significance for us as the manufacturing base for our flagship SUV the Tayron R-line and the latest 5-Seater premium SUV – Tayron Life. As customer expectations evolve, our focus remains on strengthening accessibility and delivering a seamless ownership experience across high-potential markets. With this new touchpoint, we are excited to bring customers closer to Volkswagen’s global standards of engineering, safety and driving performance.”
Ruturaj Deshmukh, Managing Director, Volkswagen Chhatrapati Sambhajinagar, added, “We are delighted to partner with Volkswagen India and cater to the requirements of premium customers in Chhatrapati Sambhajinagar. With our highly trained and customer-oriented team, we are certain to deliver an exceptional sales and ownership journey for customers here. We look forward to contributing to Volkswagen’s growing footprint in the region and building lasting relationships with customers.”
The new outlet forms part of Volkswagen India’s wider strategy to strengthen its reach beyond the country’s largest metropolitan markets. As customer expectations increasingly extend from the vehicle itself to servicing, spare-parts availability and ownership support, dealerships are becoming as important to expansion plans as the cars parked inside them.
For Volkswagen, the Chhatrapati Sambhajinagar facility combines both priorities: a stronger retail presence in an important Maharashtra market and closer access to customers near one of the company’s key manufacturing locations.
