New Delhi: India’s largest carmaker, Maruti Suzuki India Limited, has added another milestone to its premium playbook with the inauguration of its 200th Nexa Studio outlet, further strengthening the footprint of its upscale retail channel, Nexa.
For a brand that once defined mass mobility in India, this expansion signals something more aspirational: premium car buying is no longer confined to metro showrooms with glass facades and espresso machines. It is now steadily rolling into semi-urban India — and it’s doing so in signature Nexa style.
740+ Outlets, 530+ Cities — And Counting
The Nexa network currently boasts over 740 outlets across more than 530 cities, operating in two distinct formats — full-fledged Nexa main outlets and compact yet premium NEXA Studio outlets. The Studio format has been strategically designed to cater to emerging markets where sales potential is rising alongside disposable incomes and lifestyle aspirations.
In simple terms, it’s Maruti Suzuki saying: “Premium is not a pin code — it’s a mindset.”
Premium Experience Meets Growing Aspirations
Speaking on the milestone, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, highlighted that Nexa represents innovation, design and a premium ownership journey. The rapid expansion of Nexa Studios underscores the company’s intent to make this experience accessible to aspirational buyers in semi-urban areas.
There’s a growing segment of customers beyond Tier-1 cities who don’t just want a car — they want the experience that comes with it. Ambient lighting, curated product displays, digital interfaces, and personalized consultations are increasingly becoming as important as engine specs and mileage figures.
Maruti Suzuki has set an ambitious target of expanding the Nexa Studio count to 600 by the end of FY 2030-31 — a move that could make premium retail one of the most widespread formats in the Indian automotive landscape.
From 100 Outlets in a Year to 5.4 Lakh Annual Sales
Launched in July 2015, Nexa was conceived to attract a new generation of customers seeking design-led and technologically advanced vehicles. Within just one year of its launch, the network had already established 100 outlets across 94 cities — a pace that hinted at what was to come.
Fast forward to FY 2024-25, and Nexa has emerged as a formidable pillar of Maruti Suzuki’s domestic strategy. With sales exceeding 5.4 lakh vehicles during the fiscal year, the channel now accounts for nearly 30% of the company’s total domestic sales.
That’s not just growth — that’s transformation.
The Nexa Line-Up: Style Meets Substance
The Nexa portfolio currently includes popular models such as the Maruti Suzuki Baleno, Maruti Suzuki Fronx, Maruti Suzuki Grand Vitara, Maruti Suzuki XL6, Maruti Suzuki Ignis, Maruti Suzuki Jimny, Maruti Suzuki Invicto and the electric Maruti Suzuki e VITARA.
Together, these models represent a shift in perception — from practical commuter cars to design-forward, feature-rich offerings competing in multiple premium segments.
The Bigger Picture
India’s automotive market is evolving rapidly. Rising incomes, expanding infrastructure, and digital-first buyers are reshaping how cars are discovered and purchased. Maruti Suzuki’s Nexa Studio expansion reflects this shift — meeting customers where they are, rather than waiting for them to walk into metro showrooms.
If the past decade was about putting India on wheels, the next one may well be about putting India in premium cabins — with mood lighting, touchscreen infotainment, and a slightly smug smile.
And with 200 Nexa Studios now operational, it seems Maruti Suzuki is firmly in the driver’s seat of that journey.
