Gurugram – Buying a car in India has officially become easier than ordering pizza online (though thankfully, Hyundai doesn’t charge you extra for “cheese burst”). Hyundai Motor India Limited (HMIL) today unveiled its upgraded online retail platform – Click to Buy 2.0 – a phygital wonderland that blends showroom charm with smartphone convenience.
If “Click to Buy 1.0” was like dial-up internet, the new version is full-blown 5G – mobile-optimized, voice-activated, and algorithmically obsessed with your happiness. With over 200 variants of Hyundai models at your fingertips, customers now have a genie in their pockets that not only listens but also recommends, compares, finances, and politely asks: “Sir, would you like a Creta with that?”
Smarter Tools, Fewer Confusions
Click to Buy 2.0 comes armed with digital weapons designed to take the stress out of car shopping:
- Talk to Your Car Portal: The industry-first voice search lets you simply say, “Book Hyundai Creta” or “Check Finance”, and voilà – the platform obeys. Alexa and Siri are officially jealous.
- Loan Eligibility in a Flash: Forget paperwork-induced migraines. Customers can check instant offers from 12 top banks and NBFCs with zero effort (and zero begging calls to your bank manager).
- Personalized Car Recommendations: From a buffet of 200+ variants, the system will shortlist your top 3 picks. It’s basically Tinder, but for cars—without awkward small talk.
- Compare Like a Pro: A side-by-side comparison feature ensures you’ll never mix up “Astro Black” with “Galaxy Grey” again.
A Phygital Symphony
Hyundai knows Indians love test drives as much as they love test cricket. That’s why Click to Buy 2.0 seamlessly connects digital clicks to showroom kicks:
- Configure models, calculate on-road prices, and explore discounts.
- Book a test drive at your preferred dealer.
- Apply for finance, upload KYC docs, and track loan approvals without chasing couriers.
- Lock in your booking and pay online—yes, including that elusive “extended warranty.”
And here’s the kicker: if you walk into a showroom mid-scroll, the salesperson can sync your digital journey in real time. No more awkward “Sir, let’s start from scratch” moments.
The Hyundai Punchline
Commenting on the launch, Tarun Garg, Whole-Time Director and COO of HMIL, quipped:
“Buying a car should be as intuitive and empowering as driving one. With Click to Buy 2.0, we are transforming the entire car buying experience. It’s smarter, faster, and ensures customers feel in complete control—from browsing to booking, financing and beyond.”
In short, Hyundai has built a platform where car buying is no longer a stressful weekend errand—it’s a lifestyle click.
So the next time you’re scrolling between ordering biryani and binge-watching K-dramas, don’t be surprised if you casually end up buying a Hyundai. After all, India just went from Click to Cart… to Click to Car.
