Mumbai – If Lord Ganesha had a favorite SUV, it now officially wears the seven-slot grille. Jeep India’s “Trail of Faith” initiative has not just blended horsepower with divine power but also secured a spot in both the Asia Book of Records and the India Book of Records for the Largest Digital Collection of Ganpati Wishes wrapped on a vehicle.
The numbers themselves deserve aarti and applause—1,96,847 wishes amassed nationwide, with over 110,000 collected in just the first 7 days. Devotees submitted prayers through every possible channel—QR codes, Jeep’s website, dealerships, CRM outreach, and even community touchpoints. Each heartfelt message was printed and wrapped around a Wrangler, turning the legendary SUV into a rolling shrine of faith and chrome.
Wrangler, the Vaahan Extraordinaire
On Visarjan day at Khetwadi Cha Raja, the Wrangler wasn’t just a car—it became Bappa’s vaahan. Adorned with nearly two lakh digital prayers, the SUV pulled the idol in a historic and symbolic moment that had both devotees and engineers nodding in approval. Forget torque ratings—this was bhakti bhp.
Faith Meets Four-Wheel Drive
Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, summed it up with pride:
“Trail of Faith embodies Jeep’s philosophy of journeys beyond mobility—journeys that connect people with culture, heritage, and community. Seeing the Wrangler transform into a vaahan carrying lakhs of prayers proves our vehicles are more than machines—they are symbols of strength, unity, and shared belief.”
360° Bhakti Campaign
Executed like a perfectly timed road trip playlist, the campaign blended digital, physical, and broadcast activations. From QR-enabled entries at dealerships to live amplification via 92.5 Big FM, Jeep ensured every prayer had a gear to ride on. The result? A campaign that left devotees chanting “Ganpati Bappa Morya” and Jeep loyalists chanting “There’s only one.”
Ganeshotsav is about tradition, innovation, and community. With Trail of Faith, Jeep managed to combine all three—and in the process, proved that whether it’s off-road trails or spiritual trails, the Wrangler is ready to lead the way.
