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From First Love to True Value: Maruti Suzuki Hits 60 Lakh Pre-Owned Smiles

New Delhi: It’s official — India’s favourite second-hand love story has just crossed its biggest milestone yet. Maruti Suzuki True Value (MSTV), the country’s leading organised pre-owned car retail channel, has zipped past the 60 lakh sales milestone, proving that when it comes to cars, Indians love a “tried, tested and True Value” romance.

Born in 2001, back when flip phones ruled and fuel was under ₹30 a litre, MSTV has since rolled through changing times with consistency, trust, and more refurbishing than a Delhi wedding venue. In FY 24-25 alone, 4,92,697 cars found new homes — enough to create a traffic jam stretching from Kashmir to Kanyakumari.

Speaking on this grand milestone, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said:
“As we celebrate 60 lakh sales, we thank our customers for putting their trust in True Value cars. With an average customer age of just 31 years and 85% being first-time buyers, it’s clear that India’s youth is giving ‘pre-owned’ a brand-new reputation.”

Every True Value certified car undergoes a rigorous 376-point quality check — that’s more scrutiny than most job interviews. Refurbished with Maruti Suzuki Genuine Parts, the cars even come with up to a 1-year warranty and 3 free services, ensuring customers feel pampered long after their purchase.

With a 606-showroom network across 305 cities, MSTV has made sure that whether you’re in a bustling metro or a small town with more cows than cars, a True Value outlet isn’t far. And for those who like to shop from the couch, the True Value app and website bring the car bazaar to your fingertips, complete with filters for model, price, and even your indecisiveness.

To top it all, Maruti Suzuki Smart Finance ensures that money isn’t a roadblock, with flexible loans from banks and NBFCs making ownership smoother than a newly-paved expressway.

Maruti Suzuki True Value hasn’t just sold 60 lakh pre-owned cars; it has sold 60 lakh peace-of-mind packages. After all, buying a used car is usually nerve-wracking — but with True Value, it’s more like buying a ticket to nostalgia, practicality, and a little financial wisdom.

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