Chennai: Citroën India is no longer just selling cars—it’s selling peace of mind, uptime, and maybe even a little extra nap time for fleet operators. Under its bold Citroën 2.0: Shift into the New strategy, the French automaker has unveiled the Drive Range—a line of cars tailored exclusively for mobility enterprises—and the Fleet Assured Program, an industry-first ownership package that makes fleet ownership feel less like herding cats and more like sipping café au lait.
The Drive Range: Engines for Every Mood
With 1 Electric, 2 CNG, and 3 Petrol (E20-ready) variants, the new Drive lineup has something for every fuel preference short of rocket fuel. These vehicles, adorned with a special Drive badge, are designed for high-utilisation, people-moving businesses—be it ride-hailing, employee transport, or that uncle who insists on running a wedding shuttle service.
Fleet Assured: Because Downtime is So Last Season
Citroën isn’t stopping at vehicles—it’s promising an ecosystem that pampers fleets like royalty. The Fleet Assured Program offers:
- Warranty up to 5 years / 3 lakh km (because fleets run more than our morning jog excuses).
- Same-day preventive maintenance—blink and your car’s already serviced.
- Dedicated B2B workshops with night shifts—perfect for nocturnal operators.
- Driver training, SPOC support, battery health reports, and data-led dashboards—because why shouldn’t cars have better healthcare plans than us?
- Elite Club benefits for large fleet owners, including priority parts and financing tie-ups.
The Bigger Picture
“With Citroën, uptime equals profits. Our Drive Range and Fleet Assured program are about More Miles, More Money, Less Downtime,” said Shishir Mishra, Business Head & Director – Strategic Partnerships and Institutional Business, Stellantis India.
In other words, Citroën has cracked the fleet formula: build versatile cars, throw in warranties longer than most relationships, and ensure that operators don’t lose money while their cars are on a hoist.
