Chennai – Citroën India has decided it’s time to change gears—literally and figuratively—with the rollout of its “Citroën 2.0 – Shift Into the New” strategic plan. And in true cricketing style, they’ve brought in MS Dhoni, the master of calm finishes, to help them chase down the competition.
With upgraded C3, Aircross, and the stylish Basalt Coupe SUV stepping onto the pitch, Citroën is promising interiors plusher than a five-star lobby, smarter connectivity than your Wi-Fi router, and enough localisation (98%, to be exact) to make even your neighbourhood chaiwala proud.
The plan also includes expanding their network to a century of touchpoints—150, to be precise—by the end of 2025, ensuring every customer in India is within 100 km of a Citroën handshake (or, more likely, a steering wheel). Special attention is on Tier II, III, and IV cities, because Citroën knows India’s big growth story often starts where the nearest traffic signal is still a point of debate.
“India represents one of the most exciting and demanding opportunities for Stellantis globally,” said Shailesh Hazela, CEO & MD of Stellantis India, as he unveiled the plan. “We’re here for sustainable growth, not just quick wins. Think of it as a Test match strategy—steady, calculated, but with the occasional six over long-on.”
Since its 2021 debut with just 10 showrooms, Citroën has already grown to over 80 customer touchpoints. Backing this sprint is a hefty ₹5,300 crore investment in manufacturing, R&D, and market capabilities, with more to come—especially in EVs, ICE platforms, and making sure those quirky French designs don’t lose their charm when navigating India’s monsoon potholes.
And yes, Dhoni will be front and centre in the brand’s new campaign, serving as the cool-headed captain of Citroën’s fresh innings. The teaser hints at upgraded products, a nimbler network, and service so dependable it could be mistaken for his batting average under pressure.
In short, Citroën 2.0 is here to prove that the French can not only make great croissants but also cars that can bat, bowl, and field in the high-stakes arena of India’s auto market.
