Gurugram:
In a rare twist that combines financial foresight with trademark MINI fun, MINI India has rolled out a “Price Protection Assurance” on its iconic 3-Door Cooper S. So, if you’ve been putting off that guilty-pleasure purchase while waiting for a price drop, MINI says — “No more procrastination, just acceleration.”
This limited-period scheme gives buyers of the MINI 3-Door Cooper S a full 180 days of price protection. If ex-showroom prices go south during that window (due to potential duty cuts or other market sorcery), MINI will refund you the difference faster than you can say “twin-power turbo.”
Vikram Pawah, President and CEO, BMW Group India, put it aptly:
“MINI has always stood for innovation and bold character. This move is a bold reflection of our customer-first commitment — ensuring buyers enjoy not just iconic motoring, but also total peace of mind.”
Here’s how it works (no fine print tricks here):
- Buy your Cooper S now (yes, now).
- If prices drop in the next 180 days, your local MINI dealership will refund the difference.
- No hoops, no waitlist, just the joy of making a smart decision in style.
The MINI 3-Door Cooper S, available in India as a Completely Built-up Unit from MINI Plant Oxford, currently starts at ₹44.9 lakh (ex-showroom). Of course, road tax, insurance, and any add-ons that scream “I want it all” are separate.
MINI’s new electric sibling, the MINI Countryman SE (imported from Germany), is not part of this scheme — because apparently, electricity isn’t covered under “price shock.”
Bottom line:
With this initiative, MINI isn’t just offering a car. It’s offering assurance, confidence, and the license to grin like a child in a go-kart. Only now, it’s legal — and covered by a refund clause.
