Top Trims, Sunroof Variants, and Automatic Transmissions Drive Success
New Delhi: Kia India has achieved a significant milestone with its family-focused Carens crossing 200,000 unit sales within just 36 months of its launch. The rapid success of the Carens highlights its growing popularity as a spacious, feature-packed family mover that meets the evolving demands of Indian households.
Sales Breakdown
- 58% of total Carens sales come from petrol variants, with diesel options contributing the remaining 42%.
- Automatic and iMT transmission models make up 32% of overall sales, reflecting a rising preference for convenient driving options.
- 28% of buyers opted for variants equipped with a sunroof, enhancing the vehicle’s premium appeal.
- Notably, 95% of sales were driven by the 7-seater models, reinforcing the Carens’ role as a true family car.
Focus on Premium Features
The Kia Carens’ popularity is evident in the strong demand for its top trims, which contribute 24% of total sales. These premium models offer sought-after features like a sunroof, multi-drive modes, ventilated seats, and Kia Connect, ensuring enhanced comfort and connectivity for families.
Leadership Commentary
Hardeep Singh Brar, Sr. VP of Sales & Marketing at Kia India, attributed this milestone to the brand’s commitment to innovation and customer satisfaction. “The success of the Kia Carens is a testament to trust and innovation, driven by our deep understanding of the evolving needs of Indian families. With its advanced features, spacious interiors, and uncompromised safety, the Carens has redefined the family mover segment,” he remarked.
Expanding Global Reach
In addition to domestic success, the Carens has made significant strides in international markets. Kia India has exported 24,064 units to over 70 countries, underscoring its growing global presence and appeal.
As Kia India celebrates this impressive achievement, the company remains dedicated to delivering vehicles that combine comfort, technology, and safety for families worldwide.