New Delhi: In a strategic move to simplify car financing, Maruti Suzuki India Limited (MSIL) has partnered with Hero FinCorp Limited. This collaboration aims to provide tailored financial solutions for both new and pre-owned car buyers, expanding financing options for customers across the country.
The partnership was formalized with the signing of a Memorandum of Understanding (MoU) in the presence of key leaders from both organizations. Representing Maruti Suzuki were Partho Banerjee, Senior Executive Officer, Marketing & Sales; Kamal Mahtta, Vice President, Allied Business; and Vishal Sharma, General Manager, Maruti Suzuki Finance & Driving School. From Hero FinCorp, Abhimanyu Munjal, MD & CEO, along with other senior officials, graced the occasion.
Customer-Centric Financing Solutions
Speaking on the new alliance, Partho Banerjee emphasized Maruti Suzuki’s customer-first approach. “At Maruti Suzuki, we always keep our customers at the center of all our offerings. Collaborating with Hero FinCorp builds on our ability to offer innovative, transparent, and attractive financing solutions that address ever-evolving customer needs for car finance,” he stated. Highlighting the expansive reach of MSIL’s financing network, Banerjee added that the company now boasts over 40 retail finance partners, ensuring diverse options for customers nationwide.
Hero FinCorp’s CEO, Abhimanyu Munjal, underscored the mission to enhance financial accessibility. “At Hero FinCorp, we’re on a mission to fuel Bharat’s aspirations. This partnership with Maruti Suzuki takes us a step further towards making car ownership easier, more accessible, and truly hassle-free for every Indian,” said Munjal. He emphasized Hero FinCorp’s strong presence in Tier 2 and Tier 3 cities, ensuring a seamless financing experience powered by proprietary digital solutions.
Expanding Accessibility in Auto Financing
The tie-up is expected to simplify the car ownership journey for a broader customer base by offering flexible payment plans, competitive interest rates, and personalized financial solutions. This strategic partnership reflects the ongoing efforts by both Maruti Suzuki and Hero FinCorp to cater to the rising demand for automobiles in India, especially in emerging markets.
With this collaboration, Maruti Suzuki aims to enhance its financing ecosystem, ensuring that aspiring car owners across India have access to trustworthy and customized loan options. The move is set to empower countless individuals, making car ownership dreams more attainable than ever before.
