New Delhi – Maruti Suzuki India Limited (MSIL), the nation’s leading passenger vehicle manufacturer, has launched a thrilling new campaign, “More Power to Your Play,” for its iconic compact SUV, the Brezza. Bollywood’s Gen Z sensation Kartik Aaryan has been announced as the brand ambassador, bringing his dynamic personality and youthful charm to the brand’s vibrant narrative.
Celebrating India’s Favorite Compact SUV
With over 12 lakh units sold, the Brezza has cemented its place as India’s highest-selling compact SUV. Known for its rugged design, superior performance, and cutting-edge features, the Brezza has captured the hearts of millions, particularly first-time buyers, who account for over 36% of its customer base.
The new campaign underscores Brezza’s versatility, power, and style, presenting it as an extension of the driver’s bold and multifaceted lifestyle.
Kartik Aaryan Brings the Brezza to Life
Set against a blend of rugged quarries and bustling cityscapes, the campaign showcases Kartik Aaryan in a series of action-packed visuals. From cruising through city streets to exploring offbeat terrains, the Brezza’s adaptability is front and center. The compact SUV’s 1.5L K-series Dual Jet, Dual VVT engine, coupled with advanced features like a head-up display, 360-degree camera, and paddle shifters, highlights its promise of power, comfort, and sophistication.
“The Brezza perfectly mirrors the energy and aspirations of today’s youth,” Kartik said. “Its bold design and features resonate with the spirit of living life authentically, making it the perfect partner for every adventure.”
Empowering Young India
Partho Banerjee, Senior Executive Officer of Marketing & Sales at MSIL, shared his thoughts on the collaboration:
“We wanted a campaign that reflects the aspirations of young Indians. Kartik Aaryan’s energetic and relatable persona aligns seamlessly with Brezza’s dynamic appeal, making him the ideal choice as brand ambassador. This partnership celebrates the Brezza as a vehicle that empowers customers to embrace life to the fullest.”
A Feature-Packed Driving Experience
The Brezza boasts an impressive suite of features designed to enhance every drive:
- Next-generation K-series 1.5L engine with Progressive Smart Hybrid Technology.
- 40+ connected features for seamless tech integration.
- Electric sunroof, SmartPlay Pro+ infotainment system, and steering-mounted paddle shifters.
- Versatility with 6-speed automatic or 5-speed manual transmissions.
A Bold Campaign Rollout
The “More Power to Your Play” campaign will reach audiences across television, digital, outdoor, and social media platforms. Its vibrant storytelling aims to inspire a new generation of drivers who seek a vehicle that reflects their individuality and ambitions.
With Kartik Aaryan leading the charge, the Brezza is set to redefine what it means to own a compact SUV, proving that it’s not just a car—it’s a lifestyle statement.
