New Delhi: In a bold move to deepen its presence in the Indian market, Michelin, the global leader in tyre technology, has inaugurated two next-generation dealerships in the Delhi-NCR region. Strategically located in South Delhi’s bustling Lajpat Nagar and Noida’s rapidly growing Sector 52, these premium outlets embody Michelin’s vision for innovation, sustainability, and customer-centricity.
The new dealerships signal Michelin’s commitment to redefining tyre retail in India by merging cutting-edge technology with an elevated shopping experience. As part of a larger expansion strategy, Michelin aims to fortify its leadership in the Indian tyre industry through strategic collaborations with trusted partners such as BK Tyres and Resham Tyres.
A Testament to Innovation and Excellence
At the inauguration, Shantanu Deshpande, Managing Director of Michelin India, shared the company’s vision:
“These dealerships represent Michelin’s unwavering dedication to bringing world-class tyre solutions to Indian consumers. By partnering with visionary dealers, we’re not just expanding our footprint but also transforming tyre retail into an exceptional experience. Our focus is on combining innovation, quality, and customer satisfaction, setting a new benchmark in the industry.”
South Delhi’s Iconic BK Tyres Revamped
The Lajpat Nagar dealership, operated by BK Tyres, is a modern reincarnation of a trusted name with over five decades of legacy. Spanning 1,500 sq. ft., the store has been meticulously designed to cater to the premium needs of urban car owners, offering Michelin’s renowned tyre portfolio alongside luxury alloy wheels and specialized 4×4 solutions. The sleek interiors and customer-friendly layout underscore Michelin’s commitment to a superior retail experience.
Resham Tyres Brings Michelin Precision to Noida
The Sector 52 dealership, operated by Resham Tyres, focuses on providing comprehensive tyre services with state-of-the-art equipment and cutting-edge technology. From alignment and balancing to expert fittings, the store is a one-stop solution for modern vehicle owners. Its strategic location ensures easy accessibility for Noida’s expanding urban population.
Expanding Horizons
Michelin’s Delhi-NCR expansion is just the beginning. With plans to open additional dealerships across key Indian markets, the company is doubling down on its mission to deliver premium tyre solutions while fostering sustainable growth. These dealerships set a new standard for excellence, blending technical expertise with an elevated customer journey.
As Michelin continues to innovate and expand, the Lajpat Nagar and Noida outlets stand as testaments to its promise of quality, reliability, and forward-thinking. Indian vehicle owners can now look forward to a seamless, top-tier experience, aligning with Michelin’s global reputation for excellence.
