Mumbai – Mahindra & Mahindra Ltd., India’s leading SUV giant, made headlines today as its much-anticipated Thar Roxx model received a staggering 176,218 bookings within just 60 minutes of opening. The rush for the rugged SUV began at 11:00 AM, with customers from across the country vying to secure their new ride.
The overwhelming demand showcases the widespread appeal of the Thar Roxx, which has captivated enthusiasts with its striking design, robust off-road capabilities, and state-of-the-art features. Combining performance and safety with luxurious, spacious interiors, the Thar Roxx is proving to be a game-changer in the SUV market.
Deliveries are set to begin during the festive season, starting on Dussehra, with Mahindra promising a seamless process. The company has assured customers that they will be notified about their delivery schedules in a phased manner over the coming three weeks.
Bookings remain open at Mahindra dealerships and on the official website for those who missed the initial rush. Mahindra expressed its gratitude for the extraordinary customer response and is committed to ensuring a smooth delivery experience.