A Leap into the Future: Volkswagen Introduces the ID. Unyx with Innovative Design and AI Integration in China
Volkswagen is expanding its electric vehicle lineup in China with the premiere of the ID. Unyx, a revolutionary E-SUV coupé. This new model, the first from Volkswagen’s sub-brand ID. Unyx, boasts a cutting-edge design and an AI-supported, personalizable 3D avatar, setting new standards for the automotive industry.
Intelligent Design and Innovation
The ID. Unyx features a sleek, avant-garde design tailored to appeal to young, lifestyle-oriented customers in China’s urban centers. It stands out with its gold-colored Volkswagen badge and distinctive vehicle lettering, symbolizing quality and reliability. The LED matrix headlights, horizontal LED strip, and striking powerdome further enhance its modern aesthetic.
AI-Powered Personalization
One of the most remarkable features of the ID. Unyx is its AI-driven 3D avatar, which acts as an interactive assistant. This avatar can be customized via an app and synchronized with the vehicle’s human-machine interface (HMI), offering a unique and personalized user experience. The avatar’s voice can be tailored to individual preferences, making every journey more engaging and interactive.
Exclusive Sales Strategy
Volkswagen plans to sell the ID. Unyx through 40 exclusive stores across 20 cities in China. These stores are designed to provide an immersive experience using advanced technologies like virtual and augmented reality, allowing customers to explore the vehicle’s features in an innovative way.
Performance and Range
The ID. Unyx is equipped with a powerful 210 kW (286 PS) electric motor and a 77 kWh battery, offering a range of up to 621 kilometers according to the China Light-Duty Test Cycle (CLTC) standard. An all-wheel-drive version with a combined output of 250 kW (340 PS) will also be available, catering to diverse driving needs.
A Strategic Move for Volkswagen
Stefan Mecha, CEO of Volkswagen Brand China, highlighted the strategic importance of the ID. Unyx: “With the new ID. Unyx, we are expanding the spectrum of our electric ID. models in China with an avant-garde product. We are combining a confident, progressive design with a sustainable electric drive and state-of-the-art user experience. All of this perfectly matches the pulse of the times.”
Future Expansion Plans
Volkswagen aims to introduce four more ID. Unyx models by 2026, including SUVs and saloons, as part of its ambitious plan to launch 34 new models in China by 2030. This initiative underscores Volkswagen’s commitment to strengthening its position as a leading international brand in the Chinese market.
Advanced Manufacturing and Development
The ID. Unyx is developed and manufactured at Volkswagen’s new innovation and development center in Hefei, eastern China. This facility focuses on creating the latest generation of smart electric vehicles tailored specifically for the Chinese market, leveraging advanced technology and expertise.
The ID. Unyx marks a significant milestone in Volkswagen’s ‘In China, for China’ strategy, reflecting the company’s dedication to meeting the unique needs and preferences of Chinese consumers with innovative and intelligently networked vehicles.
