Mumbai, 17 June 2024: SKF India, a leading provider of automotive solutions, is proud to launch a comprehensive nationwide truck activation campaign titled “Install Confidence, Install SKF,” designed specifically for commercial vehicle mechanics. This initiative aims to engage and educate mechanics across various regions, starting with Mumbai at Kalamboli – Navi Mumbai, Vashi Truck Terminal- Navi Mumbai, and Vasai Phata Truck Market on 18, 19, and 20 June respectively. The campaign will then move to Nashik, Aurangabad, and Nagpur on 22, 24, and 27-28 June 2024, respectively.
The primary goal of this campaign is to raise awareness about SKF Commercial Vehicle (CV) products, showcasing their crucial role in enhancing the efficiency and sustainability of mechanics’ work.
Alagesan Thasari, Director of SKF Automotive India & Southeast Asia, remarked, “At SKF, we recognize our responsibility to the industries we serve, the society we’re part of, and the planet we inhabit. The SKF Truck Activation Campaign is a significant step towards bridging the gap between manufacturers and mechanics, fostering collaboration, and driving positive change within the automotive aftermarket industry. Through these initiatives, we aim to empower mechanics and support our collective journey towards a circular society.”
The specially designed truck will display SKF’s offerings for commercial vehicles, educating mechanics about the SKF Mechanic Partnership Program, which provides unique opportunities to win exciting prizes. The truck will act as a hub for knowledge exchange and skill enhancement, equipping mechanics with the latest trends and insights to excel in their profession.
Mechanics can also look forward to an immersive VR (Virtual Reality) experience inside the SKF truck, where they can explore the wide range of SKF products and their applications in a virtual world.
Aligned with its mission – ‘Together, we re-imagine rotation for a better tomorrow,’ SKF remains committed to developing intelligent and clean solutions that contribute to a sustainable future for both people and the planet. This exclusive initiative underscores SKF’s dedication to strengthening its association with the mechanics community and building a sustainable future.
