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Lamborghini Unveils the Urus SE: World’s First Plug-in Hybrid Super SUV Debuts in Malaysia

Innovative Design, 800 CV Powertrain, 60km Electric Range, and Unmatched Performance

Kuala Lumpur, 6 June 2024 – Following its spectacular international premiere at Auto China Beijing 2024 in April, Lamborghini Kuala Lumpur has officially launched the Lamborghini Urus SE in Malaysia. This groundbreaking model is the first plug-in hybrid version of Lamborghini’s Super SUV, marking a significant milestone for the iconic brand. With a new design, optimized aerodynamics, cutting-edge onboard technology, and an 800 CV hybrid powertrain, the Urus SE surpasses its predecessor, the Urus S, in comfort, performance, efficiency, emissions, and driving pleasure. Boasting an 80% reduction in emissions, the Urus SE is a remarkable addition to Lamborghini’s lineup.

“The Lamborghini Urus was a game-changer when it first launched in 2017, becoming our bestseller globally,” said Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific. “The new Urus SE represents a new era of evolution in the electrification phase of Super SUVs, continuing to revolutionize the automotive world with its iconic design and unparalleled performance.”

Unmatched Driving Experience

The Urus SE provides an extraordinary driving experience, thanks to its plug-in hybrid system that enhances performance and dynamics on any surface. The vehicle features a twin-turbo 4.0 V8 engine, re-engineered to work seamlessly with an electric powertrain, delivering a combined 800 CV and 950 Nm of torque. The 25.9-kWh lithium-ion battery enables the Urus SE to travel over 60 km in electric mode, making it a 100% electric 4WD vehicle capable of impressive speeds and efficiency.

A new centrally-located longitudinal electric torque vectoring system and an electronic limited-slip differential ensure optimal power distribution and traction, providing a dynamic and agile driving experience across various terrains, from racetracks to desert dunes.

Superior Performance

The Urus SE boasts a power-to-weight ratio of 3.13 kg/CV, with a top speed of 312 km/h, making it the fastest production car in the Super SUV segment. It accelerates from 0 to 100 km/h in just 3.4 seconds and from 0 to 200 km/h in 11.2 seconds. These figures set new benchmarks in the category, highlighting the vehicle’s unmatched performance.

Sleek Design and Aerodynamics

The Urus SE’s design emphasizes sportiness and aerodynamics, featuring a new hood with a floating design, matrix LED technology headlights, and a redesigned bumper and front grille. The rear of the vehicle introduces a Gallardo-inspired continuity, with “Y” light taillight clusters and a new rear diffuser that enhances stability and downforce. Improved aerodynamic efficiency and enhanced airflow cooling systems contribute to the vehicle’s superior performance.

Luxurious Interiors

The interior of the Urus SE has been updated with Lamborghini’s signature “feel like a pilot” design. A 12.3-inch touchscreen display, new air vents, anodized aluminum trim elements, and a digital instrument cluster provide a luxurious and intuitive user experience. The Lamborghini Infotainment System (LIS) includes a dedicated telemetry system and advanced driving assistance features.

Customization Options

The Urus SE offers extensive customization options, with more than 100 bodywork colors and 47 interior color combinations. New 23” Galanthus rims and Pirelli P Zero tires are available, ensuring a personalized and unique driving experience. The Ad Personam program allows owners to create a one-of-a-kind Urus SE.

Driving Modes and Electric Performance Strategies

The Urus SE features six driving modes combined with four new Electric Performance Strategies (EPS), providing eleven options in total. These include EV Drive, Hybrid, Performance, and Recharge modes, tailored for various driving conditions and preferences. The air suspension system adjusts for ground clearance, enhancing comfort and performance across different terrains.

Pricing and Availability

The Lamborghini Urus SE is now available for booking in Malaysia through Lamborghini Kuala Lumpur, the authorized distributor, with a starting price of RM 1,028,000 (INR 1.82 crore) before taxes, duties, and customization. This innovative Super SUV sets a new standard in the automotive world, offering a blend of luxury, performance, and sustainability.

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