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Record-Breaking Launch: Mahindra’s XUV 3XO Hits 50,000 Bookings in Just One Hour

Mumbai, May 15, 2024: In an overwhelming display of consumer demand, Mahindra & Mahindra Ltd., a frontrunner in India’s SUV market, has announced a remarkable achievement for its new compact SUV, the XUV 3XO. Just within an hour of opening for bookings at 10 a.m. today, the vehicle has already amassed over 50,000 bookings.

    The XUV 3XO has quickly become a consumer favorite, with 27,000 of those bookings occurring in the first 10 minutes alone, showcasing unprecedented enthusiasm for Mahindra’s latest offering. This success highlights the vehicle’s compelling design, luxury interiors, smooth ride, advanced technology, robust performance, and top-tier safety features.

    Veejay Nakra, President of the Automotive Division at M&M Ltd., expressed immense pride in this milestone, stating, “The swift bookings of the XUV 3XO are a clear indicator of the trust and enthusiasm customers have towards our brand and our innovations. This response is a validation of our commitment to pushing the boundaries of value and technology in our vehicles. The XUV 3XO represents a significant step forward in our journey towards the future of mobility, encapsulating ‘Everything You Want and More.'”

    Mahindra has prepared for the high demand, with over 10,000 units already produced. The company is set to begin deliveries on May 26, 2024, and has ramped up its manufacturing capabilities to a monthly capacity of 9,000 units to ensure timely delivery and excellent customer service. The XUV 3XO remains available for booking through Mahindra’s online platform and at all authorized dealerships.

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