London, May 7, 2024 – In a dramatic announcement, Rolls-Royce Motor Cars revealed the eagerly awaited Cullinan Series II, a bold evolution of its iconic super-luxury SUV that first debuted in 2018. Building on the original Cullinan’s legacy, Series II promises a refined, contemporary aesthetic combined with innovative technologies and unparalleled craftsmanship.
Chris Brownridge, CEO of Rolls-Royce Motor Cars, acknowledged the global impact of the original Cullinan, noting that it had “attracted entirely new groups of clients” while changing perceptions about the luxury marque. “Cullinan Series II has been created to build on that success,” he explained, highlighting the emphasis on integrating new materials, technologies, and design updates while ensuring it remains true to the qualities clients love.
A Design Transformation
The new Cullinan boasts a more commanding and assertive exterior, with vertical light treatments and illuminated graphics enhancing visibility. A refined, illuminated Pantheon grille, polished horizontal horizon lines, and V-shaped bumper lines distinguish this model, echoing the sleek sophistication of a luxury sports yacht.
Rolling on new 23-inch wheels, the largest offered on a Rolls-Royce SUV to date, the Series II emphasizes its youthful spirit. The new Emperador Truffle paint finish, featuring a lacquer infused with glass particles for subtle shimmer, adds to the sophisticated yet dynamic aesthetic.
Reimagined Interior
Inside, a pillar-to-pillar glass panel fascia dominates the dashboard, framing both the advanced SPIRIT operating system and the new illuminated clock cabinet. The Spirit of Ecstasy figurine, prominently displayed alongside an analog timepiece, is dramatically lit to emphasize its iconic significance.
The interior palette draws inspiration from botanical themes, showcasing Grey Stained Ash and a new rayon Duality Twill fabric crafted from bamboo. Placed Perforation, a novel craft technique featuring over 107,000 perforations to create cloud-inspired patterns, further enhances the meticulous artistry.
A Bold New Direction
Rolls-Royce’s new flagship SUV responds directly to evolving luxury codes, offering an experience tailored to the desires of a younger, increasingly urban clientele. The Cullinan Series II integrates advanced digital features like the private Whispers app, allowing clients to seamlessly interact with their vehicles remotely. Further, the integration of SPIRIT and the 18-speaker Bespoke Audio system ensure unparalleled connectivity and entertainment.
Despite its sleek urban demeanor, the new Cullinan remains a rugged, versatile performer on off-road adventures. The powerful 6.75-liter V12 engine guarantees the brand’s hallmark magic carpet ride across terrains.
With its bold evolution, the Cullinan Series II not only carries forward Rolls-Royce’s legacy but also sets a new benchmark in the world of super-luxury SUVs. Rolls-Royce aims to captivate the uncompromising, style-conscious generation of buyers that continues to reshape the future of luxury.
