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Bridgestone India Rolls Out Dueler A/T 002: Revolutionizing Both On-Road and Off-Road Adventures

PUNE, May 5, 2024 – Today, Bridgestone India announced the launch of its newest addition to the Dueler tire lineup, the All-Terrain Dueler A/T 002, engineered to offer an unparalleled blend of on-road comfort and off-road prowess. Designed predominantly for SUVs and 4×4 vehicles, this tire introduces a range of advanced features, including a robust 5 Rib-technology and enhanced grip in both wet and dry conditions.

The Dueler A/T 002 sets new standards for durability and performance, crafted with hexagonal blocks and a staggered pattern architecture that ensures optimal stiffness and even distribution of contact pressure. This design not only extends the tire’s lifespan but also bolsters mileage efficiency, making it a standout choice for vehicle owners seeking a premium, versatile driving experience.

“At Bridgestone India, we are dedicated to delivering top-tier products that enhance safety and driving comfort for the Indian market,” said Hiroshi Yoshizane, Managing Director at Bridgestone India. “The Dueler A/T 002 epitomizes our commitment, providing a premium product backed by innovative technology.”

Rajarshi Moitra, Chief Commercial Officer at Bridgestone India, also highlighted the dual-capability of the new tire, “The Dueler A/T 002 is specifically tailored for SUVs and 4×4 vehicles, offering superior traction and handling in varied conditions. Its design significantly reduces noise levels and enhances ride comfort, ensuring a premium on-road experience.”

This launch aligns with Bridgestone’s broader strategy to adapt to the evolving automotive landscape in India, evidenced by the recent introduction of the TURANZA 6i, a new premium tire for passenger vehicles. Both the Dueler A/T 002 and the Turanza 6i reflect Bridgestone’s ongoing efforts to cater to the growing demand for high-quality, durable tires in the market, reinforcing the brand’s leadership and innovation in the global tire industry.

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