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Electrifying the Road: 2024 Ford F-150 Lightning Strikes with Under $70K Flash Model

DEARBORN, Mich., April 16, 2024 – The automotive landscape is set to be energized once more as Ford announces the opening of online orders for the 2024 F-150 Lightning. Straight from the heart of innovation at the Rouge Electric Vehicle Center, these trucks are rolling out with a promise to redefine electric utility vehicles.

In an exciting development for eco-conscious drivers and tech enthusiasts alike, the 2024 model year brings with it a plethora of advanced technological updates. Leading the charge is the introduction of the Vapor Injection Heat Pump System. This cutting-edge feature is designed to optimize energy consumption across various climates, particularly in the face of cold weather challenges. By employing vapor injection in both heating and cooling modes, Ford’s patented system enhances performance regardless of external temperatures.

Charging the F-150 Lightning is now more intuitive than ever. An updated display on the instrument cluster allows drivers to monitor their charge status and charging speed at a glance, complete with an estimated time until full charge. This addition underscores Ford’s commitment to not just electrification, but also to user convenience and efficiency.

Ford has also made significant strides in enhancing the towing experience. With key elements of the Tow Technology Package now standard on XLT trims and above, drivers can look forward to features such as the Smart Hitch and On-Board Scales, alongside aids like the 360 Degree Camera and Pro Trailer Backup Assist. These innovations are set to make towing both safer and more straightforward.

For those who use their truck as a mobile office or workshop, the Pro Power Onboard system provides power even when the truck is off, ensuring that productivity never has to take a back seat. Additionally, new Walk Away Lock functionality and available Ford BlueCruise hands-free driving features, such as Lane Change Assist and In-Lane Repositioning, elevate both convenience and safety to new heights.

Perhaps the most electrifying news is the introduction of the F-150 Lightning Flash model, which brings together an impressive array of features at a starting MSRP under $70,000. This model is not just about affordability; it’s a statement of Ford’s intent to make electric vehicles more accessible without compromising on quality or performance. With an extended-range battery, a 15.5-inch LCD Capacitive Touchscreen, wireless charging, and Intelligent Access with Push-Button start, the Flash model is poised to light up the electric vehicle market.

Pricing for the 2024 F-150 Lightning begins at $62,995 (INR 52.53 lakh), with the high-end Platinum model priced at $84,995 (INR 70.88 lakh). This pricing strategy is a bold move by Ford to position the F-150 Lightning as a competitive player in the electric vehicle space, offering both cutting-edge technology and value for money.

As Ford’s latest electric trucks make their way onto roads and into hearts across America, the 2024 F-150 Lightning stands as a testament to the company’s commitment to innovation, sustainability, and driving the future of mobility.

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