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Audi India Achieves 33% Growth in FY23-24 Amid Supply Constraints

Mumbai, April 02, 2024 – Audi India has announced a remarkable 33% growth in its annual sales, retailing 7,027 units during the fiscal year 2023-24. Despite facing supply chain challenges, the brand has managed to maintain strong demand across its diverse portfolio. In the first quarter of 2024 alone, Audi India retailed 1,046 units, showcasing resilience in a competitive market.

Balbir Singh Dhillon, the Head of Audi India, attributed this growth to the brand’s comprehensive and diverse product range. “Our robust growth of 33% in FY23-24 is a testament to the strong demand for our products. We are optimistic about overcoming supply constraints and remain confident about the luxury car market’s potential, aiming to exceed 50,000 car sales in 2024,” said Dhillon.

The brand’s pre-owned car business, Audi Approved: plus, also saw significant growth, with a 50% increase in sales in FY23-24. From January to March 2024, Audi Approved: plus recorded a 25% growth. With 26 facilities across major cities in India, Audi plans to expand its pre-owned car business by adding four more facilities this year.

Audi India’s current product lineup includes a wide range of models catering to diverse consumer preferences, from luxury sedans like the Audi A4, A6, and A8 L, to SUVs and sportbacks such as the Audi Q3, Q5, Q7, Q8, and the e-tron series, including the Audi Q8 50 e-tron, Audi Q8 55 e-tron, and the high-performance Audi RS e-tron GT.

This growth comes amidst a challenging backdrop of supply chain disruptions that have affected the automotive industry worldwide. However, Audi India’s achievements highlight the brand’s resilience and the sustained demand for luxury vehicles in the Indian market.

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