New York, NY – In an event that blurred the lines between automotive innovation and urban culture, Nissan unveiled the much-anticipated 2025 Kicks at Brooklyn’s Barclays Center. This reveal was not just another car launch but a vibrant celebration, coinciding with the 2024 NCAA Men’s Basketball Tournament, capturing the spirit of New York City and sports enthusiasts alike.
The unveiling took place in a unique manner – through an interactive, digital 3D “shoebox” display outside the Barclays Center, while inside, attendees were treated to a first look at the vehicle at the Kicks Unboxing booth. The booth was a festival of sorts, with live music from Kicks Beats DJs, a Kicks Lacing Station offering exclusive giveaways, and various entertainment options designed to engage basketball fans and families.
From March 22 to March 24, during the NCAA Tournament games, fans had the opportunity to immerse themselves in this one-of-a-kind experience. The Kicks is set to steal the show again at the upcoming 2024 New York International Auto Show from March 27 to April 7, where it will be on display for all to see.
Marisstella Marinkovic, Nissan U.S.’s Vice President and Chief Marketing Officer, highlighted the strategic launch event’s significance: “Introducing the all-new Kicks at such a pivotal sports event allows us to connect with our audience through their passions, ensuring our newest model resonates with them on a personal level.”
As an official partner of the 2024 March Madness tournament, Nissan seamlessly integrated its brand into the fabric of one of the most exciting times in American sports.
The 2025 Kicks is not just about good looks; it’s packed with advanced technology and features aimed at enhancing the driving experience. It sets new benchmarks in the compact crossover segment with best-in-class standard ground clearance and cargo space. The addition of Intelligent All-Wheel Drive is a first for the Kicks, offering drivers enhanced confidence under various weather conditions.
Under the hood, the Kicks boasts a new 2.0-liter inline-four engine, promising more power and torque coupled with a responsive Xtronic transmission. Its exterior design is as expressive as its performance, with a strong, wide stance and eye-catching details reminiscent of high-end sneakers.
Inside, the Kicks features dual 12.3-inch displays, setting a new standard for interior design and technology in its class. The available power panoramic sunroof adds to the vehicle’s spacious feel, while Nissan’s Safety Shield 360 ensures a safe and secure driving experience.
With the introduction of wireless connectivity options and ProPILOT Assist, the Kicks is positioned as a perfect companion for both city commutes and longer journeys, promising a blend of style, comfort, and technology that stands out in the crowded crossover market.
Nissan Americas’ Senior Vice President and Chief Planning Officer, Ponz Pandikuthira, shared his enthusiasm for the new model: “The 2025 Kicks is a game-changer, offering a dynamic blend of style, performance, and cutting-edge technology. It represents Nissan’s commitment to bringing exciting innovations to every vehicle segment.”
As the 2025 Nissan Kicks prepares to hit U.S. and Canadian dealerships later this summer, it promises not just to meet but exceed expectations, inviting drivers to experience the future of urban mobility. Pricing and full specifications will be announced closer to the sale date, but the anticipation is already building for this groundbreaking new model from Nissan.
