Modena, February 26, 2024 – In a move that’s stirring up the luxury car scene, Maserati S.p.A. has announced a strategic shuffle, waving goodbye to Forza Motors Korea (FMK) as the primary operator and saying “Annyeonghaseyo” to a new era with Maserati Korea. This switcheroo is more than just a change of business cards; it’s Maserati’s commitment to bring a slice of Italian finesse to the bustling streets of Korea.
Keeping the wheels turning smoothly, Maserati Korea isn’t cutting ties completely with FMK. In fact, they’re sticking together like kimchi to rice, ensuring that Maserati fans won’t miss a beat during this transition. FMK, known for their expert handling of Ferrari and Maserati’s presence in Korea, will continue playing a pivotal role, particularly in operating the swanky Maserati showrooms in Seoul and Bundang.
What’s cooking in Maserati Korea’s kitchen, you ask? A recipe for success that includes a generous dash of Italian luxury, a sprinkle of unparalleled after-sales service, and a whole lot of customer pampering that aligns with Maserati’s global standards. The goal? To not just meet but exceed the high expectations of Korean clients who have a taste for elegance and performance.
Maserati Korea is also on a mission to jazz up its dealership network. Think more than just shiny cars in a showroom; they’re planning to create a full-blown Italian luxury experience that promises to be as immersive as a night out in Rome.
In essence, Maserati is not just moving operations; it’s gearing up to redefine the luxury automotive scene in Korea. With this bold move, they’re set to strengthen their position as a heavyweight in the world of luxury cars. So, buckle up, Korea! Maserati’s Italian charm is about to take you on a ride you won’t forget.
