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Pagani Puts the ‘Cool’ in I.C.E. St. Moritz with Utopian Dreams and Artsy Flairs!

San Cesario sul Panaro, February 15, 2024 – The I.C.E. St. Moritz – International Concours of Elegance is about to get a whole lot cooler, thanks to Pagani’s sizzling lineup set to steal the spotlight on February 23rd and 24th, 2024. This frosty festival of finesse, traditionally a playground for car aficionados, will witness Pagani’s multi-dimensional showcase, blending hypercars with haute couture home furnishings.

Pagani Hits the Ice with Hot Wheels and Chic Seats
Dream cars and designer chairs? You bet! Pagani Automobili is set to dazzle at the I.C.E. St. Moritz with not just their latest hypercar, the Pagani Utopia, but also a throwback to glory with the record-breaking Zonda F. It’s a mix of future-forward design and nostalgic speed – all on the icy stage of Engadine.

But wait, there’s more! Pagani is not just about cars this year. Enter Pagani Arte, their latest foray into the world of interior design. This new division is set to redefine the meaning of ‘sitting in style’ with furnishings from the Iconic Collection. The cherry on top? A dedicated corner showcasing the Pagani by Gibellini GP810HP camera – a photographer’s dream come true.

When Cars Meet Art
The Utopia, a hypercar that blends 50s and 60s vibes with modern Pagani panache, promises to be a head-turner. It’s a love letter to analog with a manual transmission option, light yet powerful with its AMG V12 engine. All ninety-nine units of its first series are already in the hands of lucky enthusiasts.

The Zonda F, a tribute to F1 legend Juan Manuel Fangio, will also make its presence felt. This speedster set the Nürburgring ablaze in 2007 and continues to turn heads with its grey and carbon exterior and luxurious red leather interior.

Furnishing Dreams with Pagani Arte
Pagani Arte is bringing the craftsmanship of hypercars into living rooms. With pieces like the Iconic Sofa and the Iconic Dining Table, this collection is a testament to Pagani’s dedication to blending art and science, a philosophy inspired by Leonardo da Vinci. Each piece, like their cars, is a collaboration between Pagani’s team and its clients, ensuring a personal touch in every creation.

The Camera That Captures More Than Photos
The Pagani by Gibellini GP810HP camera is not just a camera; it’s a statement. Crafted from aluminum and titanium and complemented by a leather-covered carbon fiber tripod, it’s a testament to Pagani’s commitment to excellence and design. Just like their cars, each camera can be customized to match the owner’s Pagani, making it a truly exclusive piece.

As Pagani gears up to put its multifaceted genius on display, the I.C.E. St. Moritz is set to be more than just a car show – it’s a celebration of art, innovation, and the relentless pursuit of perfection. Get ready to slide into a world where cars and art collide spectacularly on the ice!

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