Modena’s Marvel: ‘Ferrari One of a Kind’ Rolls into Museo Enzo Ferrari!
Modena, 20 February 2024 – Get ready for a whimsical ride through the world of unique automotive elegance! The Museo Enzo Ferrari in Modena has flung open its doors to the fascinating “Ferrari One of a Kind” exhibition, inaugurated just two days ago. This dazzling display isn’t just a feast for the eyes; it’s a celebration of the unique, the bespoke, and the utterly extravagant world of Ferrari’s personalisation programme.
The spotlight shines on Ferrari’s Tailor Made centres in Maranello, New York, and Shanghai, which are akin to haute couture ateliers but for cars. Visitors can now dive into the world of one-off Ferraris, each a mirror reflecting its owner’s personality, taste, and desires.
From their inception, Ferrari’s cars have been anything but ordinary. The exhibition takes us back to the early GT racing days, where bespoke was the buzzword. Fast forward to the present, and Ferrari’s still playing the same game but on a grander scale. The exhibition features services ranging from the Atelier, offering a kaleidoscope of customization options, to the exclusive Tailor Made programme, and the pièce de résistance – the bespoke special builds, where the word ‘impossible’ doesn’t exist.
“Ferrari One Of a Kind” isn’t just a show; it’s a journey into the heart of personalisation. The centrepiece? An interactive wall where visitors can literally touch the luxurious materials, fabrics, and colours available for their dream Ferrari. It’s like a candy store, but for car enthusiasts.
The exhibition parades a pantheon of private, one-off Ferraris. There’s the Ferrari 812 Competizione Tailor Made, a true unicorn that had its shining moment at a New York gala. The Ferrari 166 MM is there too, a nod to the past with its dual-tone elegance. Don’t miss the Ferrari Monza SP1, a golden beauty inspired by classics, and the Ferrari Daytona SP3 Carbon Look, a red jewel that changes its hues with the light.
For those who like to dream big, there’s an interactive car configurator. Here, visitors can play designer and envision their very own Ferrari.
This automotive extravaganza isn’t static – the exhibit will continually evolve throughout 2024, promising an ever-changing array of unique Ferraris. Last year, over 740,000 visitors flocked to the Ferrari Museums in Modena and Maranello, and this year’s exhibit promises to keep the momentum.
The “One of a Kind” exhibition, a fitting tribute to Enzo Ferrari’s birthday, will be dazzling visitors until 17 February 2025. So, if you’re a Ferrari fanatic or just someone who appreciates the finer things in life, this is one pit stop you won’t want to miss!
