New Delhi, February 9th, 2024 – In a spectacular display of dominance in the mid-size MPV arena, Maruti Suzuki’s Ertiga has cruised past the 1 million sales mark, securing its throne as the go-to vehicle for the modern Indian family. Renowned for blending the essence of a multi-purpose vehicle with a dash of style and advanced tech, the Ertiga has captured the hearts of 37.5% of the market share, making it the unrivaled leader of its segment.
The Ertiga’s journey to the million club is a testament to Maruti Suzuki’s vision of reimagining the MPV as not just a spacious carrier, but a symbol of lifestyle and technological sophistication. “The Ertiga’s ascent to the million mark is a celebration of family, technology, and style,” commented Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited. He highlighted the vehicle’s appeal to the younger, tech-savvy generation, noting a significant 41% of buyers are first-timers, drawn by its urban appeal and a suite of high-tech features.
Among these features, the top-end variants boast a 7-inch Smartplay Pro Touchscreen Infotainment System, wireless connectivity for smartphone mirroring, Suzuki Connect for over 40 smart features, automatic headlamps, cruise control, and stylish machined two-tone alloy wheels. The comfort doesn’t end with tech, as the Ertiga offers air-cooled cup holders, utility spaces galore, and a second-row roof-mounted AC to keep every passenger in supreme comfort.
Under the hood, the Ertiga is powered by the next-gen K-series 1.5L Dual Jet, Dual VVT engine, complemented by Progressive Smart Hybrid Technology for an eco-friendly ride boasting up to 20.51 km/l fuel efficiency. The option for a CNG powertrain pushes this efficiency further, promising 26.11 km/kg, making the Ertiga a wise choice for both the wallet and the environment.
The Ertiga’s appeal transcends Indian borders, with a presence in over 80 countries, solidifying its status as a global MPV powerhouse. As the Ertiga continues to redefine family travel, its million-milestone serves as a beacon of Maruti Suzuki’s enduring legacy and commitment to innovation.