In a frosty fusion of luxury and adventure, Genesis Motor Europe has rolled out its latest marvel, the GV70 Snow, at the glacial glamour of St Moritz’s White Turf event. On 5 February 2024, amidst the snowy splendor of this Swiss spectacle, the automotive world was treated to a first look at what happens when high-end hospitality meets high-altitude horsepower.
Crafted in collaboration with off-road specialists Delta 4×4, who’ve left their tire tracks on the grueling Paris-Dakar Rally since 1985, the GV70 Snow emerges as a beacon of bespoke bravado. This venture sees the sleek sophistication of Genesis melding with Delta 4×4’s rugged resilience to forge an unparalleled adventure vehicle.
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Graeme Russell, the Chief Brand Officer at Genesis, waxed lyrical about the union of comfort and excitement that defines the GV70 Snow. With the brand’s ‘son-nim’ hospitality philosophy steering the experience, Genesis promises an adventure that feels both exclusive and exhilarating. “It’s not just a car we’re unveiling at White Turf but a celebration of luxury, adventure, and Swiss craftsmanship,” Russell effused.
Decked out with custom Anavon skis and sporting a roof rack crowned with Vision X LED bars, the GV70 Snow is ready to illuminate any nocturnal escapade across the alpine terrain. Its stance is beefed up with BF Goodrich KO2 tyres and Klassik B Rugged Wheels, ensuring that even the most daunting drifts are dispatched with disdain.
The unveiling of the GV70 Snow is not merely a nod to Genesis’ innovative spirit but a showcase of their dedication to melding luxury with the lure of the wild. As it stands, poised on the precipice of adventure, the GV70 Snow is a testament to the fact that even in the world of high-end automobiles, Genesis is not afraid to play it cool.