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Electric Dreams Come True: Nissan’s e-Power Zooms Past 100K Sales Mark in Europe with Quiet Confidence!

In a remarkable display of automotive prowess, Nissan’s e-Power, introduced in Europe in September 2022, has electrified the continent, zooming past the 100,000 sales milestone. This impressive feat, achieved with the Qashqai and X-Trail models, has resonated particularly strongly in the UK, where over 21,000 e-Power vehicles now purr quietly on the streets.

The secret sauce of e-Power’s success lies in its silent, seamless drive, courtesy of wheels driven entirely by an electric motor. This innovation provides the smoothness of an electric vehicle without the need for a full electric setup. Nissan’s clever design uses a petrol engine, but only to generate electricity, thus powering the wheels indirectly and charging the on-board battery.

This ingenious system adapts to driving needs. When cruising, the battery alone powers the journey; when more oomph is needed, the engine kicks in to generate extra electricity. The cherry on top? The vehicle recharges its battery using regenerative braking, making every stop a subtle energy boost.

Arnaud Charpentier and David Moss from Nissan’s AMIEO region have hailed e-Power as a pivotal stride in Nissan’s electrification journey. It’s seen as the ideal stepping stone for customers flirting with the idea of an electric vehicle but not quite ready to commit fully.

Beyond Europe, Nissan’s e-Power is gearing up to conquer roads in Australia, New Zealand, and even Morocco. Celebrating this success, Nissan has turned to high-tech 3D projection to flaunt the inner magic of e-Power on the Qashqai and X-Trail models. These projections artistically map the energy flow onto the vehicles, offering a visually stunning peek into the technology.

The Qashqai and X-Trail are more than just vehicles; they are emblems of Nissan’s innovative spirit. The Qashqai, a product of Nissan Design Europe and Nissan Technical Centre Europe, is an urban crossover marvel, while the X-Trail, crafted in Nissan’s Kyushu plant, brings adventure to families with its e-Power technology and optional e-4orce all-wheel-drive system.

As Nissan’s e-Power makes its electric dreams a reality, it’s clear that the future of driving is not just about getting from A to B; it’s about the journey being as smooth, quiet, and efficient as possible. With over 100,000 e-Power vehicles now gracing European roads, the future seems to have quietly, yet confidently, arrived.

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