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Maruti Suzuki & J&K Bank Join Forces to Fuel Dealers with Financial Vroom!

New Delhi, January 25, 2024 – In an exciting development that’s sure to put the pedal to the metal in the automotive industry, Maruti Suzuki India Limited (MSIL) has turbocharged its business strategy by signing a Memorandum of Understanding (MoU) with Jammu & Kashmir Bank. This powerhouse partnership aims to supercharge over 4,000 Maruti Suzuki sales outlets nationwide with high-octane inventory funding solutions, revving up their working capital engines.

The MoU was inked amidst the high spirits of MSIL and J&K Bank’s top brass, including MSIL’s marketing maestro Shashank Srivastava and finance guru Vishal Sharma, along with J&K Bank’s steering captains Baldev Prakash and Sudhir Gupta. The event was not just a meeting of minds but a fusion of financial and automotive innovation.

Shashank Srivastava, MSIL’s Senior Executive Officer for Marketing & Sales, revved up the announcement, stating, “This alliance is not just a business maneuver but the fuel to our robust dealer network’s engine. We’re shifting gears to ensure our dealers are race-ready for the evolving market. Teaming up with J&K Bank, we’re cruising towards innovative financing solutions that will keep our dealer partners on the fast track to success.”

Meanwhile, Baldev Prakash of J&K Bank expressed his enthusiasm, saying, “Joining forces with MSIL is like turbocharging our mission to empower businesses. This MoU isn’t just about funding; it’s about driving Maruti Suzuki’s extensive dealer network towards greater heights and steering our commitment to innovative financial solutions across the country.”

This collaboration marks a milestone in the auto-finance racetrack, as both giants shift gears to bring customer convenience and business growth to the forefront. It’s not just a partnership; it’s a strategic pit stop for both companies to refuel and race towards a prosperous future. So buckle up, as Maruti Suzuki and J&K Bank gear up to take the fast lane in the world of dealer financing!

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