New Delhi, January 24th, 2024 – The automotive world witnessed a new champion sprinter in the Maruti Suzuki Fronx SUV, which dashed to the 1 lakh sales finish line in a record-breaking 10 months, leaving competitors in its dust. Unleashed at the Auto Expo 2023 and hitting the roads on April 24, 2023, the Fronx’s ‘Shape of New’ philosophy has been a game-changer, merging futuristic design with advanced tech and a bold stance.
This SUV sensation, emerging from Nexa’s innovation hub, has become the go-to ride for young, tech-savvy consumers. Its ability to blend a high-tech aura with multiple powertrain choices has made it a hot favorite.
Maruti Suzuki’s Senior Executive Officer, Marketing & Sales, Mr. Shashank Srivastava, shared his excitement, “The Fronx has not only won the hearts of our customers but has also turbocharged our market share in the SUV segment to a mighty 19.7% in CY2023. This phenomenal success, scaling 1 lakh sales in just 10 months, is a testament to our strategy and the strong bond Fronx has forged with the Indian market.”
The Fronx, with its variety of automatic variants, has also seen a surge in demand for the 1.0L turbo Boosterjet engine, indicating a rising preference for power-packed, clutch-free driving experiences. The newly launched S-CNG variant caters to the eco-conscious, boasting a best-in-class fuel efficiency of 28.51 km/kg.
Maruti Suzuki, in line with ‘Make in India’, has started exporting the Fronx to Latin America, the Middle East, and South-East Asia, with over 9000 units already shipped.
Available with Advanced Next-gen powertrains, including the 1.0L K-Series Boosterjet petrol engine and Progressive Smart Hybrid technology, the Fronx offers features like a Head-Up Display, 360 View Camera, wireless charging, and a 9-inch HD Smart Play Pro+ infotainment system with wireless connectivity for Apple CarPlay and Android Auto, making it a powerhouse of innovation and style.