Mumbai, January 13, 2024 – Tata Motors, India’s leading commercial vehicle manufacturer, has unveiled its innovative ‘Customer Care Mahotsav’. This extensive engagement program is tailored specifically for commercial vehicle customers and is set to be held across India from January 14th to March 30th, 2024.
The Mahotsav is designed to enhance the after-sales experience for Tata Motors’ clientele. It will be hosted at all authorized Tata Motors service outlets nationwide, offering a range of benefits for both fleet owners and truck drivers. These include detailed vehicle check-ups conducted by skilled technicians, significant discounts on a selected range of Tata Genuine Parts, and access to various value-added services. These services encompass Annual Maintenance Contracts (AMC), Fleet Management Solutions (FMS), and Fleet Edge, among others.
A particular focus of the program is on driver welfare. Drivers will have access to comprehensive training in safe and fuel-efficient driving practices, health check-ups, and hygiene kits. These offerings are part of Tata Motors’ Sampoorna Seva 2.0 initiative, designed with drivers’ specific needs in mind.
Girish Wagh, Executive Director at Tata Motors, commented on the launch, stating, “Customer-centricity is at the core of Tata Motors’ operations. We constantly refine our offerings and services based on customer feedback, ensuring their utmost satisfaction. The Mahotsav is an opportunity to demonstrate our diverse service portfolio, conduct thorough vehicle and driver health check-ups, and strengthen our bond with customers and stakeholders. The Mahotsav will be a nationwide celebration at all our commercial vehicle workshops, encompassing trucks, buses, vans, and small trucks. We’re committed to making this event beneficial and value-adding for our customers. We cordially invite all customers and drivers to participate and experience the comprehensive range of services meticulously developed by Tata Motors.”
In addition to their premier range of vehicles, Tata Motors will also offer value-added services to facilitate hassle-free vehicle lifecycle management. The Sampoorna Seva 2.0 package, a comprehensive care program, begins with the vehicle purchase and extends support throughout its operational lifecycle. This includes breakdown assistance, guaranteed turnaround time, annual maintenance contracts, easy access to genuine spare parts, and other industry-leading services. Tata Motors also provides Fleet Edge, a data analytics-powered connected vehicle platform, extending beyond vehicles to offer unwavering support and convenience at every business stage.
Key Highlights of the Tata Motors Customer Care Mahotsav:
- For Customers:
- Detailed vehicle check-ups.
- Access to value-added services.
- Discounts on selected Tata Genuine Parts.
- For Drivers:
- Provision of hygiene kits.
- Health check-ups.
- Comprehensive training sessions.
