In a remarkable display of anticipation, over 5,500 UK car enthusiasts have registered their interest in the All-New Dacia Duster within just 37 days of its official unveiling. The surge of interest, including 45 sign-ups on Christmas Day alone, underscores the model’s growing popularity among UK drivers.
Since the late November announcement of the All-New Duster, the response has been unprecedented. The 5,510 registrants mark the quickest accumulation of interest in a new Dacia model since the brand’s UK debut over a decade ago. This robust interest even during the festive season is a testament to the vehicle’s allure.
The All-New Duster is set to further cement its status as the most sought-after Dacia model in the UK. Slated for release in the second quarter of the year at Dacia UK’s revamped retail spaces, the model represents a significant milestone in Dacia’s journey in the UK market.
The latest iteration of the Duster encapsulates the virtues of its predecessors while introducing a more striking design, advanced hybrid powertrains, enhanced space, and cutting-edge technologies. It is a culmination of Dacia’s commitment to blending robust performance with value, now offering greater room, connectivity, sustainability, and overall capability.
Luke Broad, Dacia’s Brand Director for the UK, commented on the overwhelming response: “The All-New Duster’s early impact is a clear indicator of its appeal. It embodies the essence of Dacia – a synthesis of technological innovation and sturdy, practical design, all at an exceptional value. Its position as a top contender in the 2024 UK car market is hardly surprising, given its offerings and the brand’s core values.”
