DETROIT – Riding high on the wave of a sensational 2023, Buick is zooming into 2024 with a flashy first look at its next-generation Enclave SUV. Dazzling with Buick’s distinctive upscale style, heavily influenced by the electrifying Wildcat EV concept, the Enclave is all set to be a showstopper and keep Buick’s remarkable streak alive. Buick is gearing up to release the Enclave later this year, aiming to spice up the industry with one of the most rejuvenated vehicle line-ups.
“Dubbed the fastest growing mainstream brand in the U.S. last year, Buick is revving up for an even more thrilling 2024, led by our new Enclave,” beamed Duncan Aldred, global vice president of Buick and GMC. “This tantalizing teaser of the Enclave, our star player, showcases our commitment to top-notch design, cutting-edge technology, and the distinctive premium flair that’s uniquely Buick.”
The Enclave’s grand reveal follows Buick’s breakout performance in 2023:
- Buick sales rocketed by 61% in 2023, with every model in the lineup posting impressive gains:
- Encore GX: A whopping 92% increase
- Envision: A solid 71% increase
- Enclave: A steady 29% increase
- Launched in 2023, the Envista continues to stir excitement, offering an upscale experience at a friendly price:
- The SUV is drawing in a younger crowd, boasting the highest proportion of 18-35 year-olds among GM customers.
- Nearly 70% of Envista buyers are newcomers to Buick.
- A banner year for the premium Avenir trim, accounting for over 26% of retail sales.
Buick is set to announce more juicy details about the Enclave, including features and pricing, later this year.
Buick’s lineup features elegantly sculpted designs, refined performance, contemporary interiors, and innovative personal tech. Coupled with award-winning customer service and the Avenir luxury trim, Buick is attracting a new wave of buyers eager to experience its unique spin on accessible luxury.
