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Hyundai’s Ioniq 5 Disney100 Platinum Edition Hits the Road with a Magical Price Tag

FOUNTAIN VALLEY, Calif., Jan. 22, 2024 – In a whimsical twist of automotive enchantment, select Hyundai dealerships have rolled out the red carpet for the Ioniq 5 Disney100 Platinum Edition, a car so exclusive, it might just require a fairy godmother to snag one. Sporting a starting price of $59,400 (INR 49.36 lakh), this limited production vehicle, first teased at the 2023 New York Auto Show, is the offspring of a unique collaboration between Hyundai vehicle designers and Walt Disney Imagineering. Only 1,000 lucky buyers will get to park this magical machine in their driveways.

Adding to the fanfare, Hyundai and Disney are launching the “Platinum Road Trip Social Series” on Jan. 23, starring the dynamic duo of Disney Family members Josh Peck and John Stamos. This series, conjured up by Disney Partnership Marketing, will feature the pair cruising in the Ioniq 5 Disney100 Platinum Edition to iconic Disney landmarks.

Angela Zepeda, Hyundai Motor America’s chief marketing officer, expressed excitement about joining forces with Disney for its centennial celebration. “Our collaboration with Disney brings a sprinkle of magic to every journey. We’re thrilled to continue our partnership, weaving together joy, innovation, and a bit of pixie dust,” said Zepeda.

Platinum Road Trip Social Series

This magical journey will be broadcast in four 2-4 minute episodes on Disney’s YouTube channel, starting Jan. 23, with additional 30-second ad spells cast across Disney+ and Hulu. Fans can also expect a treasure trove of social content, including behind-the-scenes glimpses and exclusive footage of the vehicle.

John and Josh’s adventure will span several historic Disney locations, promising viewers an engaging blend of Disney lore and a showcase of the vehicle’s unique features.

About the Hyundai Ioniq 5 Disney100 Platinum Edition

  • 2024 Model Year Hyundai Ioniq 5
  • Trim: Disney100 Platinum Edition
  • Engine: 320 HP Dual Electric Motors
  • Drivetrain: AWD
  • MSRP: $59,400

Exclusive Features:

  • Gravity Gold Matte exterior, as if touched by King Midas himself
  • Disney100-exclusive 20-inch Alloy Wheels
  • Special Disney100 Platinum Edition badges – a badge of honor for Disney enthusiasts
  • Black “H” badges, adding a touch of mystery
  • A two-tone terra brown and mud gray interior – a nod to the earthy tones of classic Disney tales
  • Disney100 logos elegantly debossed on front seat headrests and center console armrest cover
  • Custom Disney100 floormats – because even your feet deserve a bit of Disney magic
  • Disney-inspired door trim, turning every entry and exit into a magical moment
  • A Disney-themed digital welcome complete with iconic music and pixie dust – ensuring every journey starts with a smile.

With its blend of advanced technology, limited availability, and a sprinkle of Disney magic, the Hyundai Ioniq 5 Disney100 Platinum Edition is not just a car; it’s a carpet ride into the future of automotive wonder.

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