In a country where cricket is less a sport and more a seasonal emotion, BKT Tyres has decided to tighten its grip on the game—quite literally—by partnering with eight teams in India’s premier T20 men’s cricket league. Because if you can’t bowl a yorker, at least you can roll in with better tyres.
Mumbai, March 25, 2026 — Balkrishna Industries Ltd. (BKT), a global leader in off-highway tyres that is now accelerating into India’s consumer tyre segment, has announced the continuation and expansion of its high-profile cricket partnerships. The brand will now be associated with eight out of ten teams this season, thanks to the addition of Royal Challengers Bengaluru to its growing roster.
As the Official Tyre Partner, BKT Tyres will feature alongside Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, Mumbai Indians, Gujarat Titans, Punjab Kings, and Lucknow Super Giants—a lineup that covers most of the cricketing map of India (and probably a few million fan arguments on social media).
This year’s tournament holds added importance for BKT as it coincides with its strategic push into the consumer tyre market. The company is using cricket’s unmatched reach to roll out its philosophy of “Elevate Your Drive,” which—much like a last-over thriller—promises to turn pressure into performance and doubt into confidence.
Rajiv Poddar, Joint Managing Director of BKT, highlighted the brand’s long-standing commitment to sports, noting that cricket remains one of India’s most powerful cultural connectors. He emphasized that these partnerships are not just about visibility but about building meaningful connections with a wide spectrum of consumers—from farmers and fleet owners to first-time car buyers who might still be deciding between mileage and “bhai, looks matter.”
The campaign will also feature Bollywood star Ranveer Singh, bringing BKT’s high-energy messaging to both broadcast and digital platforms. Expect bold visuals, louder-than-life storytelling, and possibly enough enthusiasm to inflate a tyre without air.
Team stakeholders echoed similar sentiments. From Kolkata Knight Riders CEO Venky Mysore emphasizing performance-driven synergy, to Royal Challengers Bengaluru CEO Rajesh Menon welcoming the partnership as a meeting of ambition and resilience, the consensus is clear: this is a collaboration built for scale, impact, and fan engagement.
Across franchises like Sunrisers Hyderabad, Rajasthan Royals, Mumbai Indians, Gujarat Titans, Punjab Kings, and Lucknow Super Giants, the partnership reflects a shared focus on consistency, excellence, and long-term growth—qualities that are equally valuable whether you’re chasing 200 runs or navigating Indian roads during monsoon season.
Beyond the boundary ropes, BKT’s strategy includes stadium branding, broadcast integrations, dealer activations, and grassroots initiatives, ensuring the brand stays visible whether fans are in the stands, on screens, or stuck in traffic thinking about tyre upgrades.
Globally, BKT continues to build its sports portfolio with associations spanning football leagues, basketball tournaments, and even monster truck events. But in India, cricket remains the ultimate pitch—and BKT is clearly playing for a big innings.
Because in the end, whether it’s cricket or commuting, performance matters. And if BKT has its way, your next drive might just feel like a winning chase.
