Celebrating cricket, passion and the nation’s unmatched ‘deewanapan’—with Shah Rukh Khan leading the cheer squad.
Gurugram: As India warms up for yet another season of cricket-induced heartbeat spikes, Hyundai Motor India Limited (HMIL) has rolled out a high-energy, emotion-packed nationwide brand campaign—“Deewane India ka Deewana Humsafar”—under Hyundai Motor Company’s multi-year Premier Partnership with the ICC Men’s T20 World Cup 2026.
In simple terms: Hyundai has decided that if India is going to lose its collective mind over cricket, it might as well ride along in the passenger seat.
SRK, 90s Nostalgia and One Very Familiar Song
The campaign stars Hyundai’s brand ambassador Shah Rukh Khan, because no Indian emotion—be it romance, heartbreak or a last-over thriller—is complete without SRK. Directed by filmmaker Vasan Bala, the campaign film reimagines the iconic track “Yeh Dil Deewana” from SRK’s cult classic Pardes, giving it a nostalgic twist with a modern cricket soul.
The result? A film that feels like a 90s Bollywood mixtape collided with a T20 highlight reel—and honestly, India wouldn’t want it any other way.
Hyundai: Officially Moved by the Same Things That Move India
Speaking about the campaign, HMIL MD & CEO Tarun Garg summed it up neatly: cricket in India isn’t just a sport—it’s a shared national emotion. The campaign reflects moments when time freezes, offices go quiet, traffic jams turn into mobile screening rooms, and an entire country collectively forgets what productivity means.
Hyundai positions itself as the constant companion in this emotional rollercoaster—celebrating every six, surviving every collapse, and pretending not to panic during Super Overs.
The 360-degree campaign will run across TV, digital and radio platforms, with Hyundai also serving as co-powered presenter of the ICC Men’s T20 World Cup 2026 on **JioHotstar connected TV—ensuring premium, immersive storytelling for India’s most emotionally invested audience (also known as cricket fans).
‘Cricket ka Sabse Bada Deewana’: Because Everyone Thinks It’s Them
At the heart of the campaign is the UGC contest “Cricket ka Sabse Bada Deewana”, inviting fans to prove—on Instagram—that their love for cricket is officially unmatched (as if every Indian hasn’t been saying that since 1983).
Contest Highlights:
- Period: 2nd – 21st February 2026
- How to enter: Post videos/photos tagging @hyundaiindia with #HyundaiSabseBadaDeewana
- Reward: All-expense-paid trip to watch an ICC T20 World Cup 2026 match (T&C apply, obviously)
In short: post your madness, win a passport stamp, and finally justify all those years of shouting at the TV.
Hyundai Trophy Connect: The Cup Comes to You
Before the World Cup even begins, Hyundai already gave fans a sneak peek at the ultimate prize with Hyundai Trophy Connect, showcasing the ICC Men’s T20 World Cup Trophy in Mumbai, Bengaluru and Gurugram.
Fans could:
- Click selfies with the trophy
- Test their passion on the quirky ‘Deewangi Meter’
- Experience VR cricket games and stadium-style setups
For many, it was the closest they’ll ever get to lifting the trophy—without actually being in the team.
Test Drives, Stadiums and Peak Cricket Energy
Hyundai also launched a nationwide cricket-themed Test Drive Campaign, turning dealerships into mini stadiums with fan zones, contests and exclusive offers. Lucky customers even get a chance to win match tickets—making test drives suddenly far more competitive than usual.
Inside stadiums, fans can expect immersive brand experiences with interactive zones, product showcases and high-decibel fan engagement—because apparently, just watching the match isn’t enough anymore.
With “Deewane India ka Deewana Humsafar”, Hyundai isn’t just advertising cars—it’s tapping into India’s emotional infrastructure. After 30 years in the country, the brand is positioning itself not just as a mobility partner, but as a fellow fan—one that celebrates every boundary, survives every heartbreak, and believes that cricket, like traffic, is something India simply cannot live without.
Or as the campaign subtly suggests: in India, you don’t just drive cars—you drive straight into cricket season.
