The unveiling of the all-new Mercedes-Benz CLA marks a significant leap forward in automotive innovation. With enhanced space, improved comfort, intuitive intelligence, and remarkable efficiency, the CLA sets new standards for modern mobility. The vehicle boasts cutting-edge technology with its in-house Mercedes-Benz Operating System (MB.OS) and sophisticated AI-driven user experiences. This model also debuts as an all-electric vehicle, underscoring Mercedes-Benz’s commitment to sustainable driving.
Intelligent Design and Technology: The new CLA stands as the most intelligent Mercedes-Benz vehicle to date. Its foundation is the all-new MB.OS, a proprietary operating system designed to ensure seamless integration with third-party content and offer over-the-air updates. This ensures the CLA remains technologically advanced and relevant for years to come.
The fourth generation of the MBUX infotainment system marks a revolutionary upgrade. Featuring AI from both Google and Microsoft, MBUX offers an intuitive digital experience with improved personalization. The MBUX Superscreen, driven by powerful graphics from the Unity Game Engine, enhances the user interface with real-time visual interactions.
Adding to its intelligence, the MBUX Virtual Assistant leverages ChatGPT4o and Bing search for comprehensive conversational abilities. The assistant can manage navigation, provide detailed information on points of interest, and maintain conversational memory for complex dialogues.
Revolutionary Navigation and Safety: Google Maps integration enhances the CLA’s navigation system, providing precise route guidance and real-time environmental mapping. The Mercedes-Benz Navigation with Electric Intelligence feature plans optimal charging stops for long journeys and maximizes efficiency. MBUX Surround Navigation adds an immersive 3D view, increasing driver awareness in urban environments.
The CLA is also equipped with MB.DRIVE, a sophisticated driver assistance package that offers features like Lane Change Assist and adaptive cruise control. Safety is elevated further with a newly introduced center airbag for enhanced passenger protection.
Sustainability and Efficiency: The new CLA models demonstrate exceptional energy efficiency. The CLA 250+ with EQ Technology offers an impressive range of up to 792 km (WLTP) and can recharge to provide 325 km of range in just 10 minutes. This is made possible by the 800-volt electric architecture that powers fast DC charging at speeds up to 320 kW.
Mercedes-Benz has also developed a new battery generation that increases energy density by up to 20% while reducing cobalt content. These advancements contribute to a 40% reduction in the vehicle’s carbon footprint across its entire lifecycle.
Design and Comfort: The all-new CLA embodies Mercedes-Benz’s ‘Sensual Purity’ design philosophy, blending athletic power with sleek elegance. The illuminated Mercedes-Benz star pattern on the front panel creates a striking visual identity. The panoramic glass roof, standard across all models, enhances interior spaciousness and visibility.
Inside, the minimalist design focuses on premium materials, including new seat fabrics with a technical pearl finish and optional open-pore wood trims. The floating MBUX Superscreen extends across the dashboard, delivering a cutting-edge, high-tech aesthetic.
Driving Experience and Versatility: Mercedes-Benz offers the CLA in both all-electric and hybrid configurations to suit varied customer preferences. The hybrid models incorporate a 48-volt system that supports electric cruising at urban speeds and enhanced energy recuperation capabilities.
Equipped with a two-speed gearbox, the CLA delivers dynamic acceleration and optimal efficiency. The CLA 350 4MATIC offers performance enthusiasts an exciting combination of power and precision, while the CLA 250+ prioritizes everyday driving efficiency.
The all-new Mercedes-Benz CLA redefines modern luxury by blending state-of-the-art technology with effortless design and efficiency. As a benchmark for electric mobility, this model solidifies Mercedes-Benz’s reputation as an industry leader, setting new standards for performance, sustainability, and user experience. For those seeking an intelligent, eco-conscious, and captivating driving experience, the CLA is poised to become the car to beat.
The first two all-electric CLA models at a glance:
| CLA 250+ with EQ Technology | CLA 350 4MATIC with EQ Technology | ||
| Power (Peak) | kW | 200 | 260 |
| Torque (Peak) | Nm | 335 | 515 |
| Battery: cell chemistry | Nickel-Manganese-Cobalt | ||
| Battery: usable energy content | kW | 85 | |
| Max AC charging power | kW | 11 | |
| Max DC charging power | kW | 320 | |
| DC charging: range after 10 min (WLTP) | km | 285-325 | 275-315 |
| Acceleration 0-100 km/h | s | 6.7 | 4.9 |
| Top speed | km/h | 210 | |
| Combined energy consumption (WLTP) | kWh/100 km | 14.1-12.2 | 14.7-12.5 |
| Combined CO₂ emissions (WLTP) | g/km | 0 | 0 |
| Range (WLTP) | km | 694-792 | 672-771 |
| CO₂ class | A | A | |
