Stockholm, Sweden – Volvo is redefining adventure with the debut of the EX30 Cross Country, a compact electric SUV engineered for both city streets and off-road trails. More than just a car, the EX30 Cross Country promises an experience—one that seamlessly blends rugged durability with Scandinavian elegance.
Unveiled in an intimate fireside chat at a secluded winter cabin in northern Sweden, the launch event was as much about the outdoor lifestyle as the vehicle itself. Teaming up with Swedish outdoor brand Fjällräven, Volvo introduced a holistic package aimed at adventure seekers who want to push beyond urban limits.
Designed for Exploration, Built for Adventure
Based on the standard EX30, the Cross Country edition takes things up a notch, featuring higher ground clearance, all-wheel drive, and a set of rugged upgrades designed to handle extreme conditions—be it muddy trails, snowy paths, or rough terrain.
The optional 18-inch all-terrain tires and reinforced skid plates provide added durability, while the front shield and boot lid sport a special dark finish inspired by Sweden’s iconic Kebnekaise mountain range. The visual identity isn’t just for show—it’s a tribute to the Swedish wilderness, where adventure meets minimalist sophistication.
More Than a Car—A Lifestyle
The EX30 Cross Country isn’t just about the drive; it’s about the journey. Alongside the vehicle, Volvo is launching an exclusive Cross Country Experience package, giving buyers access to special accessories and outdoor gear, including roof carriers, load baskets, and mudflaps—all designed to enhance the exploration experience.
Jim Rowan, Volvo Cars’ CEO, emphasized the brand’s legacy of rugged yet refined vehicles:
“We launched our first Cross Country model over 25 years ago, and this concept of durable, all-weather vehicles is at the core of Volvo’s DNA. Sweden’s winters are harsh, but they don’t stop us from exploring. The EX30 Cross Country is built for those who want to embrace nature, no matter the conditions.”
From City Streets to Snow-Capped Trails
While it’s built for adventure, the EX30 Cross Country remains a perfect urban companion. It boasts an impressive 427 km electric range, charges from 10-80% in just 26 minutes, and integrates Google built-in technology for seamless navigation. Volvo has also optimized interior storage, with clever compartments, a sliding central console, and a removable, washable storage box for practicality on the go.
Adventure Meets Safety
True to Volvo’s heritage, the EX30 Cross Country prioritizes safety, with cutting-edge driver assistance features, collision avoidance technology, and a fatigue monitoring system that keeps drivers alert on long journeys.
Order Now – The Wild Awaits
The Volvo EX30 Cross Country is now available for order in select markets, with deliveries set to begin later this spring. As more drivers look to escape the confines of city life, Volvo is offering them the perfect companion—an electric SUV built to conquer both the urban jungle and the great outdoors.
For those who dream of adventure, the EX30 Cross Country isn’t just a car—it’s an invitation.
