Bengaluru – Maserati, the iconic Italian luxury automobile brand, has announced its exclusive partnership with VST Group, marking the brand’s much-anticipated return to South India after a decade. The collaboration aims to redefine the region’s luxury automotive market and was unveiled alongside the introduction of the Maserati Grecale, a sophisticated SUV designed to excel on the diverse roads of the Indian subcontinent.
The Maserati Grecale represents a harmonious blend of cutting-edge technology, exhilarating performance, and timeless Italian design. It joins the brand’s prestigious lineup, which includes celebrated models like the GranTurismo, GranCabrio, MC20, MC20 Cielo, GT2 Stradale, Quattroporte, and Levante.
For now, enthusiasts can experience Maserati’s exceptional craftsmanship at VST Group’s exclusive pop-up showroom on Millers Road, Bengaluru, where the Grecale, Levante, and Quattroporte are on display. The full-fledged Maserati Experience Centre is slated to open in Q2 of 2025 on St. Marks Road, offering a more immersive experience for customers.
Philippe Claverol, Head of Overseas Region at Maserati, expressed his excitement, stating, “We are thrilled to partner with VST Group to bring Maserati back to South India. Their expertise in representing luxury brands aligns perfectly with our vision. Bengaluru and the southern region, home to a vibrant community of entrepreneurs and car enthusiasts, is the ideal market for our performance-driven vehicles like the GranTurismo, MC20, and our newest addition, the Maserati Grecale.”
Echoing this sentiment, Arun Surendra, Chairman & Managing Director of VST Group, said, “This partnership is a transformative moment for the luxury automotive market in South India. Our extensive network across five southern states positions us to deliver Maserati’s legacy of excellence, complemented by our commitment to superior customer service.”
To support its customers, VST Group will launch a state-of-the-art Maserati service facility in Bengaluru’s Whitefield area in Q1 of 2025. Plans are also underway to expand with additional facilities across key southern cities over the next year.
With this strategic alliance, Maserati aims to carve a new chapter in South India’s luxury car market, making its iconic vehicles accessible to a growing base of discerning customers who value performance, innovation, and unparalleled elegance.
For more information, visit the Maserati pop-up showroom in Bengaluru or stay tuned for the upcoming Maserati Experience Centre.
